Samsung Global Newsroom 2018 What’s New on Samsung Newsroom Tue, 22 May 2018 22:00:33 +0000 en-US hourly 1 Tue, 22 May 2018 22:00:33 +0000

Samsung Research, the advanced R&D hub of Samsung Electronics’ SET (end-products) Business, today announced plans to establish three artificial intelligence (AI) Centers in Cambridge, the U.K. (May 22nd), Toronto, Canada (May 24th) and Moscow, Russia (May 29th) to strengthen the company’s AI capabilities and explore the potential of user-centric AI.

Samsung Research has led the latest effort in expanding the global AI research capabilities of Samsung Electronics and has converged its AI expertise with the creation of the new AI Centers. Samsung Research also oversaw the creation of the new AI Centers in Seoul last November and in Silicon Valley in January. With the addition of the three new AI Centers, Samsung Research will operate five AI Centers around the world.

Also, by securing global AI experts, Samsung Research plans to expand its number of advanced AI researchers to a total of about 1,000 globally by 2020.

“Samsung has a long history of pursuing innovation and we are excited to be bringing that same passion and technology leadership to AI,” said Hyun-suk Kim, President and Head of Samsung Research at the opening ceremony of the new AI Center in Cambridge. With the new AI Centers and recruitment of leading experts in the field, our aim is to be a game changer for the AI industry.”

Top Talent from AI Field to Help Lead New Centers

The Samsung AI Center-Cambridge will be led by Andrew Blake, previously Director of Microsoft’s Cambridge Laboratory, and a pioneer in the development of the theory and algorithms that can make it possible for computers to behave as seeing machines. With cooperation from distinguished experts in the field, such as Professor Maja Pantić (Imperial College), Samsung AI Center-Cambridge will play a pivotal role in advanced AI research for Samsung Research.

“This new Center signifies our commitment to the advancement of AI,” said Andrew Blake. “Our research will help us to better understand human behavior while exploring areas like emotion recognition, and further expand the boundaries of user-centric communication to develop AI technologies that ultimately improve people’s lives.”

Samsung AI Center-Toronto will be led by Dr. Larry Heck, Senior Vice President of Samsung Research America (SRA), and an expert in virtual personal assistant technologies and also the Leader of the SRA AI Center. The AI Center in Toronto will bolster its research efforts in core AI technologies with strategic cooperation from major universities in Canada.

Samsung AI Center-Moscow is expected to capitalize on Russia’s expertise in mathematics, physics, and other fundamental sciences. It plans to include leading AI experts such as Professor Dmitry Vetrov (Higher School of Economics) and Professor Victor Lempitsky (Skolkovo Institute of Science and Technology) to lead its research on AI algorithms.

Key Principles Driving Samsung’s AI Vision

In its vision for AI, Samsung focuses on five core aspects to drive its research. These include AI that is: “user-centric,” realizing personalization through a multi-modal interface; “always learning,” through continuous self-learning from data; “always there,” as an ambient service; “always helpful,” with minimization of user intervention and response to requests; and “always safe,” ensuring user safety and privacy. As they work around these focuses, the new AI Centers will leverage cutting-edge research environments along with the regional strengths of the researchers to carry Samsung’s AI capabilities to new heights.

Through ongoing initiatives including hosting an AI Forum last year, Samsung has been cooperating closely with renowned AI scholars in preparing to set up research bases across areas of expertise. Samsung will continue to expand areas of expertise and technology across the globe, including of particular importance, the eastern area of the U.S.

In the coming years, Internet of Things (IoT) devices embedded with AI will generate a vast array of data that can provide fascinating insights about the lives of users, enabling them to take advantage of intelligent services optimized for their own personal preferences and behaviors. How AI-enabled devices provide consumers with the most optimized options will be critical to the success of AI technology for the near future. To provide a user-centric ecosystem, Samsung aims to build an AI platform under a common architecture that will not only scale quickly but also provide the deepest understanding of usage context and behaviors, making AI more relevant and useful.

For more details on Samsung Research and the global AI Centers, please visit the official Samsung Research webpage at

Samsung Electronics Seoul R&D Campus in Seocho-Gu, Seoul

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Starting May 21, the Third Generation Partnership Project (3GPP), an initiative uniting the world’s leading telecommunications standard development organizations, will convene in Busan, Korea to complete communication standards, vital for the commercialization of 5G wireless communications. Samsung Electronics’ research into ultra-high frequency (mmWave) for 5G extends back to 2009 when the Dallas, Texas branch of Samsung Research, formerly known as the Digital Media & Communications (DMC) R&D center, fixed its sights on ultra-high frequency above 6GHz.

Samsung Research’s Dallas, Texas branch, pictured in 2009.

“We had a strong belief in the potential of ultra-high frequency, then considered uncharted space for the industry, and pushed forward in R&D, one step ahead of other companies,” said Sungho Choi, Vice President of the Standard Research Team at Samsung Research. “This was during a time when basically everyone in the telecommunications industry was busy preparing for the transition to 4G Long-Term Evolution (LTE), and there was great uncertainty as to what would come after.”

Early Efforts by Samsung Electronics

In 2009, the Dallas office initiated an in-depth study into next generation telecommunications technology and delivered a proposal on ultra-high frequency to Samsung Research. In the extensive 300-page report, ultra-high frequency, with the application of cutting-edge beamforming technology, was seen as the method to solve the challenge of ultra-high-speed, large-volume transmission.

This was at a time, however, when the dominant opinion of papers and books on telecommunications had doubt about the application of ultra-high frequency due to its drawbacks. However, believing in the potential of its discovery, in 2011, Samsung Electronics initiated an in-house project to expand upon research, and in the following year, Samsung Research established a “Next Generation Communications Lab,” accelerating the development of ultra-high frequency and 5G technologies.

As the culmination of its early efforts, Samsung Electronics’ successful demonstration of the world’s first 5G communications, with speed of 1Gpbs, made headlines in 2013, thanks to the close to four years of advanced research at a time when 4G LTE was enjoying its rise to the height of popularity.

In 2013, Samsung Electronics successfully demonstrated the world’s first 5G communications, at a speed of 1Gbps.

Finding the Optimal Band for 5G, 28GHz

The research into ultra-high frequency posed a critical question for the international community related to the ideal frequency band for 5G. At the time, nationally regulated frequencies, in the range between 0 and 300GHz, were already allocated for communications, broadcasting, science and military purposes. The challenge was encouraging as many countries as possible to use the same bands for 5G to accelerate standardization and commercialization.

“When beginning our research, we studied almost every ‘frequency map’ in the world,” said Juyeon Song, Principal Engineer of the Standard Research Lab at Samsung Research. “We arrived at the conclusion that the most applicable ultra-high frequency band is 28GHz.”

Propelling Standard Development After Approval of Ultra-High Frequency as the 5G Candidate Band

Samsung strived to continue technology development after identifying the optimal candidate band for 5G, 28GHz. However, researchers soon reached an impasse: persuading those countries, who had already allocated the band for core industries other than communications, as well as certain business segments, who were reluctant to rush the commercialization of 5G during the dominance of 4G.

“Witnessing the saturation point of using traditional frequencies below 6GHz, more countries began to pay attention to ultra-high frequency,” said Hyoungjin Choi, Principal Engineer of the Standard Research Lab at Samsung Research. “Targeting these countries and companies with a great interest in the utilization of the frequency band and commercialization of 5G laid the foundation for standardization.”

During the 2015 WRC, the Korean government submitted a proposal to utilize ultra-high frequency technology for 5G.

During the 2015 World Radiocommunication Conference (WRC), organized by the International Telecommunication Union (ITU), a specialized agency of the United Nations, the Korean government submitted a proposal on by Samsung. However, the issue was alignment with countries that wanted to use the ultra-high frequency band for services other than telecommunications services. During the ensuing four-weeks of marathon meetings, several ultra-high frequency bands were finally approved as candidate bands for 5G, propelling standardization.

Since WRC in 2015, with debate ongoing, Samsung has continued its efforts to advocate and serve as the leading proponent of 5G standardization, towards the aim of the development of technologies related to ultra-high frequencies. Read the second part of this special series for more on Samsung’s journey after 2016 to develop 5G standards, including 28GHz* ultra-high frequency.

*The 3GPP is standardizing more than 30 candidate bands from a low frequency of 600MHz to ultra-high frequency of 40GHz. 28GHz is the representative ultra-high frequency band which leading 5G countries are seeking to prioritize to realize 5G commercialization.

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Samsung Electronics today announced that it hosts the 3rd Generation Partnership Project (3GPP) working groups’ final meeting to complete the 5G mobile communication standards in Busan from May 21st to 25th. This meeting will finalize the relevant standard technologies for 5G commercialization.

About 1,500 standards experts from chipset, handset and equipment vendors including Samsung, Qualcomm, as well as major mobile operators such as Verizon, AT&T, NTT DoCoMo, KT and SK Telecom will attend to complete the 5G phase-1 standard.

“The first 5G standard, which includes innovative technologies developed by Samsung Electronics, will be completed at this 3GPP conference,” said Seunghwan Cho, Executive Vice President of Samsung Research. “This will lead the market to commercialize 5G communication to serve as the core infrastructure for the coming fourth industrial revolution.”

At this conference, all working groups (RAN working groups 1 to 5) that develop 5G wireless technology assemble to confirm the final technologies for 5G commercialization. These include 5G wireless access technology providing ultra-high speed data and ultra-low latency and the conformance testing method for 5G terminals.

In particular, the RAN4 working group, chaired by Samsung, will decide the radio performance requirements for 5G terminals and base stations including the 3.5GHz and 28GHz bands. This requirement will inform the radio regulations, which will be key in the deployment of a 5G spectrum when 5G commercialization starts in earnest in Korea, in the U.S. and Japan.

In December of last year, 3GPP first approved the 5G Non-Standalone (NSA) standard that uses the existing 4G Long Term Evolution (LTE) as the anchor for connecting to 5G. And as the 5G Standalone (SA) standard will be completed in this Busan meeting, the 5G phase-1 standard will be officially approved at the 3GPP plenary next month in the U.S.

Samsung is leading 5G as a pioneer in the areas of new technology development, standard activities and patents. With 1,254 patents as of this month, Samsung Electronics ranked first on the list of 3GPP member companies with essential 5G standard patents declared to the European Telecommunications Standardization Organization (ETSI).

The company was successful in the world’s first 5G mobility demonstration between base stations over an ultra-high frequency (mmWave) band in 2015, having started its 5G research in 2012. In 2017, the company succeeded in 5G communication on a high-speed vehicle traveling at 200km/h and demonstrated the world’s first 8K video download and 4K video upload on the bullet train.

Samsung signed a 5G Fixed Wireless Access (FWA) commercial agreement with Verizon in January of this year based on its industry leading 5G technologies, standards leadership and numerous field demonstrations. This February, Samsung became the first in the world to get approval from the Federal Communications Commission (FCC), the U.S. government agency regulating interstate communications, for 5G Radio access unit and outdoor Customer Premise Equipment (CPE), and also obtained approval for its 5G Home router (Indoor CPE) this month.

Younsun Kim (center), Principal Engineer of Standards Research Team at Samsung Research, is welcoming attendees at the 3GPP 5G Conference Working Group (RAN1) meeting, held in Busan on May 21, 2018.

Background Information

3rd Generation Partnership Project (3GPP):

An organization that currently develops 5G communication standard technology. More than 550 companies are participating as member companies. It consists of 16 working groups that develop standard specifications of an E2E technology of terminal, base station and system.

LTE and 5G Comparison (ITU-R, 2017.02)

Peak data rate 1Gbps 20Gbps
User experienced data rate 10Mbps 100Mbps
Latency 10msec 1msec
Number of connected devices 105/㎢ 106/㎢

3GPP Structures

Three TSG (Technology Steering Group)s and 16 working groups.

Status of Samsung’s Leadership in 3GPP

Name Leadership Period Affiliation
Mr. Xutao Zhou RAN4 Chair 2017.04~2019.03 Samsung Research China
in Beijing
Mr. Younsun Kim RAN1 Vice Chair 2017.08~2019.07 Samsung Research
Mr. Erik Guttman SA TSG Chair 2017.03~2019.02 Samsung Research
in the U.K.
Mr. Suresh Chitturi SA6 Chair 2018.03~2020.02 Samsung Research India
in Bangalore
Mr. Ricky Kaura CT1 Vice Chair 2017.08~2019.07 Samsung Research
in the U.K.

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Samsung Southeast Asia & Oceania’s (SEAO) data-driven Galaxy S8 campaign, ‘Live Unboxed: Precision Marketing’, was recently recognized with honors at both the APAC and Singapore editions of the prestigious Effie Awards. The campaign clinched Samsung’s first-ever APAC Effie (a Silver; the highest honor in the ‘Programmatic’ category), and won a Bronze (the only award in the same category) at this year’s Singapore Effie Awards.

Started by the New York American Marketing Association in 1968 to honor the year’s most effective advertising efforts, the Effie Awards have come to represent one of the highest honors that advertisers and agencies can receive. Today, the awards recognize companies and individuals across six continents and 40 countries for all forms of effective marketing communications.

Samsung’s campaign was implemented across a total of seven countries throughout Southeast Asia, including Vietnam, Taiwan, Thailand, Indonesia, Malaysia, Singapore and the Philippines. Leveraging high-end programmatic and machine-learning technologies across social and display media, ‘Live Unboxed’ delivered a staggering 9,500 creative combinations with 1.2 billion total impressions.

The campaign fostered a highly personalized experience for consumers that resulted in strong performance across the conversion funnel. To create that experience, Samsung SEAO’s Consumer Data-Driven Marketing (CDM) team developed a first-of-its-kind digital ‘micro-segmentation’ model that added nuance to the end-consumer profile. The team then used those insights to produce creative content that would allow them to drive product relevance specific to individual needs for a broad and complex mix of audiences.

The campaign’s performance was evaluated based on acceleration in consumer engagement and intent-to-purchase rather than soft metrics such as brand impressions and engagement.

Upon accepting the award, Geetika Bisla, Samsung SEAO’s Regional Mobile Marketing Lead, CDM Group, remarked on how taking a more personal approach to data helped Samsung pull off a more effective campaign.

“We are extremely happy that our campaign has been honored with such a prestigious marketing effectiveness award,” said Bisla. “While many might think that data revolves around impersonal algorithms, our ‘Live Unboxed’ campaign for the Galaxy S8 shows how data-driven marketing delivers purpose-led and personalized communications that are highly effective. It is our endeavor to continue marrying creative intuition and data in the age of hyper-personalization.”

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Samsung’s Galaxy Upcycling program recently earned ‘Project of the Year’ honors at the Environmental Leader 2018 Product and Project Awards, which recognize companies that provide innovative solutions to issues regarding sustainability and the environment.

What is Upcycling?

Upcycling is the process of finding new and useful applications for old items or devices.

Why is it Important?

According to the 2017 Global E-waste Monitor, nearly 45 million metric tons of e-waste is discarded annually. Finding innovative ways to repurpose older devices will save more tech from ending up in landfills, conserve considerable amounts of resources, and ultimately create a more sustainable future.

What Does Samsung’s Program Do?

Headquartered in Seoul, the Galaxy Upcycling team explores simple, ‘do-it-yourself’ ways for people to repurpose older Galaxy devices. Over the past year, the team has taken the show on the road, helping others learn how to conveniently connect their old devices to everyday household objects via the Internet of Things (IoT).

What are Some of Their Solutions?

One fun example of the team’s solutions is their Smart Fish Tank Monitor, which enables you to instantly feed your fish and turn on the aquarium light via text message. Another, the Smart Pet Bowl, helps on-the-go pet owners feed their furry little friend, and even snaps a photo of the pet eating that owners can view on their phone.

Additional Images:

Passionate about the environment, the Galaxy Upcycling team finds ingenious ways to repurpose old Galaxy smartphones instead of throwing them out
Galaxy devices are equipped with many useful parts such like cameras and network modules, giving them the power to transform normal devices into connected ones
The Smart Fish Tank monitors various factors in the fish tank and also enables users to feed the fish or turn on an aquarium light by text message
The Smart Pet Bowl takes advantage of the old phone’s plastic packaging and enables pet parents to feed their cats on the go.
The Smart Pet Bowl can even send pictures to the user when the pet eats from the bowl
Galaxy Upcycling solutions were exhibited at Samsung Developer Conference 2017, encouraging visitors to think twice before throwing out smart devices

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The kitchen is the heart of the home. It’s where family and friends gather, and scents and tastes crystallize into treasured childhood memories. While the kitchen’s purpose has remained steadfastly unchanged, its aesthetics have evolved over the years with households’ shifting preferences.

Guided by a minimalist aesthetic principle known as “Flat Design”, Samsung has crafted a range of innovative and elegant appliances that embody the latest trends in kitchen design. Let’s examine a few of these trends and discover how Samsung’s latest kitchen innovations bring harmony to the heart of the home.

Creating a Harmonious Dining Space

The kitchen is no longer just a place where meals are prepared and dishes are washed. With the rise of open-concept homes, the contemporary kitchen is now often the centerpiece of the interior.

Samsung’s built-in appliances, such as its premium flat design refrigerators, are engineered to blend seamlessly with the visual style of all living areas, just like furniture. In the past, household appliances were designed in isolation from their intended surroundings, but today’s built-in appliances harmonize with the decor all around them. Featuring precision-engineered flat surfaces, the premium appliances can slot effortlessly between cabinets without disrupting the flow and balance of the interior.

Embracing Simplicity

Our homes offer us respite from the busyness of daily life. It’s no surprise then that many have embraced simplistic interior designs.

But curating a balanced, minimalist home is no easy task. With so few visual elements on display, any one feature that strays from the overall theme can turn into a major distraction.

With sleek, monochromatic exteriors, Samsung’s flat design refrigerators are fine-tuned to deliver simple yet striking elegance. Composed of pristine geometric lines, they exude a sense of serenity and calm – essential elements of any minimalist home.

By combining exquisite details with perfect finishing, Samsung’s built-in appliances seamlessly integrate into the kitchen while proudly expressing their unique presence. When multiple flat design built-in appliances are installed in a kitchen, they harmonize with one another to produce a unified minimalistic interior.

Adopting Industrial Materials

Gone are the days when kitchens were filled with simply dark wooden cabinets. Today, contrasting tones and textures are often juxtaposed against one another to fashion unique cooking and dining areas.

As part of this growing trend, interior designers are looking toward materials traditionally seen in industrial spaces to expand their palette.

Featuring matt stainless-steel finishing, Samsung’s premium flat design refrigerators weave industrial design into the fabric of contemporary kitchens, bringing the atmosphere of a professional cooking space to consumers’ homes.

Eliminating Clutter

The modernist mantra “less is more” has taken hold of modern kitchen design. This is why, for example, contemporary cabinets and kitchen units are geared toward hiding utensils to minimize clutter.

Adhering to this approach, only essential controls and mechanisms appear on the exteriors of Samsung’s appliances, while less important controls are placed inside. Not only does this design approach enhance the harmonious aesthetic, it also increases the usability of the appliances, as users can navigate cooking areas effortlessly, giving them extra time and energy to accomplish more.

Minimalistic hidden displays (left) deliver information efficiently while embedded dispenser (right) removes clutter from the surface.

Samsung also adopts a three-dimensional approach to create flat design refrigerators. Showcased at EuroCucina 2018, Samsung’s RS8000 refrigerator is the latest iteration of this unique design framework.

The RS8000’s recessed door handles obscure the cavity between the refrigerator doors, removing unnecessary visual distractions from the flat-front aesthetic. This design feature allows the two doors to appear as if they were crafted from a single sheet of metal, giving the refrigerator a sense of luxury as well as robustness. Minimal dispensers integrated into the doors further emphasize the balance of form and function, making the RS8000 an unobtrusive addition to the modern kitchen.

Building a Multifunctional Living Space

Despite different stylistic changes, contemporary kitchen designs are, in essence, inspired by the simple value of creating comfortable, multifunctional living spaces.

By offering consumers contemporary elegance and best-in-class functionality, Samsung’s latest kitchen appliances transform the usual dining and cooking area into a truly diverse living space. The sleek designs of the refrigerators create an atmosphere of relaxation, yet also fit the mood of any dinner party. Meanwhile, the seamless designs of Samsung’s built-in appliances free up valuable space to make the contemporary kitchen an engaging area for everyday living.

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Samsung Electronics Myanmar collaborated with professional photographer Francesa Moscheni and Link for Aid, an Italian charity organization, and three other companies in Myanmar to create a book that will capture the essence of Yangon, one of Asia’s most alluring and vibrant cities, seen through the eyes of deaf children.

Continue to read the full story (501 words) below or jump to the summary (73 words) here.

Deaf children were encouraged to unleash their creativity, making full use of their heightened sensitivity to all things visual

Enabling and Encouraging Visual Communication

“With this book, we want to show that the visual language of images can communicate and generate emotions as well as, or even better than, spoken words,” said Pamela McCourt Francescone, founder of Link for Aid. “To do this, we asked eight deaf children to reveal their hidden potential and talents through photography. It was an exciting challenge, both personally and professionally, as photography is a new medium for them.”

The boys and girls, ages 12 to 15, from the Mary Chapman School for the Deaf were equipped with Samsung smartphones and encouraged to unleash their heightened sensitivity to all things visual. They spent Easter Week (April 1-7) taking photos around the city.

Children from the Mary Chapman School for the Deaf roamed Yangon, capturing the city’s various faces on Samsung devices

Italian photographer Francesca Moscheni, who also gave the children daily photography lessons, led the shoot. The team went to famous places like Shwedagon Pagoda and Bogyoke Market as well as to places that reflect the real lifestyle of Yangon dwellers and their daily routine of urban commuters.

“The lessons were designed to stimulate the children to look at the world with a new vision. I wanted to leave them as free as possible to discover the reality of what they are seeing, and to take photos of Yangon from many different perspectives,” said Francesca Moscheni.

<Silent Yangon> to Highlight the Children’s Interpretation of the City

The book, with texts and color photographs, will be published and available for sale this fall, according to Link for Aid. Proceeds from <Silent Yangon> will be donated to support hearing-impaired children in the Mary Chapman School for the Deaf in Yangon, the Parami Orphanage in Dala and the Nawarat Monastic School in Shwe Pyi Thar.

Along with the book, Filmmaker Marco Armando Piccinini accompanied the group to record the children’s week on video. He plans to submit his work to documentary film festivals around the world. Both of the book and documentary will be part of Link for Aid’s project “The Sound of Images.”

“We gave this opportunity to eight children who are particularly gifted in art and have won prizes for it,” said Daw Nyunt Nyunt Thein, Principal of the Mary Chapman School for the Deaf in Dagon Township. “Link for Aid has been a valued sponsor of training projects for our students for some time now, and we are delighted to be part of this photography project.”

Keeping in Touch with the Community

For this project, Samsung Electronics Myanmar provided the children with smartphones and a training course at its Yangon office. Also, 10 Samsung technicians accompanied the children and provided technical support during Easter Week.

Samsung employees provided technical support throughout the project

“As a brand that cares about the communities it’s involved in, we are much pleased and excited to see these photos. I am sure, when the book comes out, everyone will enjoy it as it will tell you how the city of Yangon looks like in different perspectives – through the eyes of these young, talented artists,” said Soe Thura, Public Relations and Citizenship Manager at Samsung Electronics Myanmar.

Reported by Soe Thura, Public Relations and Citizenship Manager, Samsung Electronics Myanmar; edited by Samsung Newsroom

Additional Images

Samsung Electronics Myanmar provided smartphones for the children to take pictures with as well as technical assistance
Children learned how to use the various camera features available on Samsung Galaxy smartphones
Samsung employee offers advice on how to better use the device
Brand Ambassadors of Samsung Electronics Myanmar volunteered as models for the photo shoot
Link for Aid founder Pamela McCourt Francescone (fourth from the left) and board member Francesca Moscheni (fourth from the right) pose with the children during the week of the shoot


  • Samsung Electronics Myanmar collaborated with Link for Aid, a charity organization, and three other companies in Myanmar to create a photography book portraying Yangon, with pictures taken by deaf children
  • Samsung provided smartphones for the children to use as well as technical assistance throughout the project
  • The book, <Silent Yangon>, will officially go on sale later this year and the proceeds will be donated to support hearing-impaired children in Myanmar

]]> Thu, 17 May 2018 22:00:13 +0000

Samsung Electronics America today announced that it has been named an Environmental Leader 2018 Project of the Year Award winner for its Galaxy Upcycling program. The award honors the program’s innovative and environmentally responsible way to use a product’s materials throughout its entire lifecycle.

The Samsung Galaxy Upcycling program allows Galaxy phone owners to retrofit the hardware and software of antiquated, used Galaxy phones into new technology products such as closed circuit TVs, gaming consoles, and IoT devices. The program puts the tools for transforming devices into new technology in consumers’ hands by providing them with the necessary software changes and suggested hardware changes that enable new functionality. The program was created from the company’s innovation hub, C-Lab, and will launch in 2018.

“The Galaxy Upcycling program provides an innovative and environmentally responsible approach to consumers who want to repurpose their existing technology to have new and differentiated functionality,” said Michael Lawder, Senior Vice President of Customer Care at Samsung Electronics America. “We’re honored to receive this award for our Galaxy Upcycling program and for our continuous efforts in sustainability throughout the product lifecycle.”

This is the second time in 2018 that the Galaxy Upcycling program has been recognized in the U.S. for its innovative re-use and recycling efforts. In January, the Galaxy Upcycling program received the U.S. Environmental Protection Agency’s (EPA) Cutting Edge Champion Award.

The Environmental Leader Awards recognizes companies that provide innovative technology and solutions to sustainability and environmental problems. In addition, Dr. Dochul Choi, Senior Vice President of R&D at Samsung Electronics America, was honored as a Top 75 2018 Environmental Leader for his efforts in driving sustainability management. The awards were presented yesterday in Denver, CO at a ceremony during the Environmental Leader & Energy Manager Conference.

More information about Samsung’s sustainability initiatives can be found at

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Samsung’s Galaxy ecosystem is vast and full of tools that add convenience to our connected lives. In this special series, Samsung Newsroom will guide you through some of the brightest stars in this constellation of apps and services, and demonstrate how the Galaxy S9 and S9+ enable you to utilize each to enjoy a more fun, insightful and productive smartphone experience.

Personalization has long been a core focus of the Galaxy series, as demonstrated by fun and versatile features like Samsung Themes. Compatible with the S9, the S9+, and many of the Galaxy family’s recent additions*, the function transforms your device into a canvas for expression – making it that much easier to make your phone your own.

Make Over Your Mobile

Spanning everything from wallpapers, Always On Display (AOD) images and icons to call and message interfaces, Samsung Themes allow you to make over virtually every design element on your screen. Each customization is integrated in a way that seems natural and organic, and makes interacting with your device a pleasure.

Getting started is easy: simply access the Samsung Themes app from the app drawer or long-press the home screen and tap the ‘Themes’ icon. The feature offers instant access to your personal collection of themes, as well as the diverse and ever-expanding range of options available to download in the Samsung Themes store.

With over 100 thousand designs to choose from, the store makes it easy to find the perfect theme to suit your style or mood. Simply enter a keyword into the search bar and start exploring the extensive catalog.

Mix, Match and Have More Fun

To provide users with more ways to express their individuality, the Samsung Themes store offers the choice to either download and apply one of its curated options, or build your own by customizing each design element individually.

The store is divided into four categories: ‘Themes’ (the default selection), ‘Wallpapers’, ‘Icons’ and ‘AODs’ (Always On Display images). With tons of sleek, subtle and standout options available, the combinations are limitless. Mix and match each layer of your phone’s look to create a theme that’s uniquely yours.

Galaxy smartphones’ vibrant displays allow each theme to truly shine, especially through support for features like iris mask themes, as well as Video, Motion and Multi wallpapers**. Applied to the lock screen, Motion wallpapers naturally shift depending on the phone’s orientation, while the Multi wallpaper function displays a different wallpaper each time you open your phone***.

Video wallpaper, Multi wallpaper

Motion wallpaper

A Wide-Ranging Collection

The Samsung Themes store features a wide array of inventive offerings, including everything from pop culture-based designs to selections that are simple, seasonal and just plain adorable. And that’s just the tip of the iceberg. The store is chock full of designs that showcase the creativity of incredible people. People like the dynamic individuals who recently took part in the AUTISTAR Project.

Short for “Autism Special Talents and Rehabilitation”, AUTISTAR produces and markets goods designed by individuals with autism spectrum disorders (ASD). The company operates a design school that helps students hone their artistic skills, and all proceeds from sales of students’ designs go toward efforts to support their socioeconomic independence.

The AUTISTAR Project saw students team up with the experts at watch-face design company Mr. Time to create Samsung themes that express their unique perspectives. Each theme features an accompanying watch face design, and a portion of the sales goes toward autistic individuals’ education.

Colorful Zony

Save the Earth

Access the Samsung Themes store now to browse these and other exciting themes, and download a design that’s as unique as you are.

* Samsung Themes are compatible with the Galaxy S6 and newer Galaxy and Galaxy Note devices; additional information on compatibility can be found here

** Compatibility may vary depending on device and operating system

*** Supports up to 20 wallpapers

]]> Thu, 17 May 2018 14:00:46 +0000

What We Did

Samsung Electronics Germany took part in Girls’ Day by organizing experience zones that featured activities designed to nurture young women’s digital skills and introduce them to career opportunities in information technology.


Organized annually since 2001 in Germany, Girls’ Day is a nationwide activity supported by the Federal Ministry of Family Affairs, Senior Citizens, Women and Youth and the Federal Ministry of Education and Research. Hundreds of companies and organizations take part, offering young women insights in career opportunities in the field of tech, science and IT.

Why It Matters

Encouraging more girls to explore opportunities in tech will lead to an enriching influx of talented women into the IT sector. Their insights will ultimately yield innovations that have the power to change the way we experience the world.

Each year, on the last Thursday in April, Germany celebrates Girls’ Day – a day dedicated to nurturing young women’s curiosity by encouraging them to explore opportunities in science and technology. This year, to celebrate the special day, Samsung Electronics Germany invited approximately 80 bright young women to take part in exciting activities held at locations across the country: at SEG’s headquarters in Schwalbach, at the recently opened Samsung Showcase in Frankfurt, and at the company’s Customer Service Plazas in Berlin, Hamburg and Stuttgart.

A joint effort of Samsung’s Citizenship and Service divisions, the Girls’ Day events offered students a chance to get hands-on with Samsung devices and digital technologies with the help of Samsung employees, who illuminated how the various innovations work.

A coding workshop at the Samsung Showcase venue demonstrates just how fun coding can be.

Unlocking Potential

Girls’ Day was created to tackle the pressing issue of women’s underrepresentation in the IT sector. Samsung Electronics Germany’s exciting workshops introduced students to various forms of IT-related work and invited them to learn more about fascinating careers that may not have been on their radar.

At Samsung Electronics Germany’s Customer Service Plazas, 11- to 16-year-old participants were treated to a fun and insightful training activity that offered them a closer look at how Samsung devices work. With instructors at their side, the young women disassembled Samsung Smart TVs, learned how the intricate components housed within interact with one another, and carefully reassembled them.

In Berlin, participants were shown how to take apart and reassemble a TV.

In Schwalbach, participants received a guided tour of the Samsung House, which also featured an enlightening overview of the wide range of careers that they could one day pursue at SEG. Students also received insights into content and video production for the Samsung Service website and took part in a lively demonstration of the rigorous tests that smartphones undergo before going on sale.

The Schwalbach experience zone also featured a special guest: YouTube star Jodie Calussi. In addition to participating in the program herself, Calussi interviewed the girls and filmed it all to share with her more than 440,000 subscribers.

Nurturing Digital Skills

Because teaching coding is a great way to nurture students’ digital skills, the brand-new Samsung Showcase venue in Frankfurt served as host to an exciting coding workshop. Conducted by experienced instructor Tobias Hübner, the beginner’s course served as a demonstration of just how easy (and fun) coding can be.

During the workshop, students were shown how to create their own computer game by programming a joystick connected to a PC and monitor.

After learning the basics of the Scratch programming language, the girls were shown how to create a computer game by programming a joystick connected to a PC and monitor. The activity was a hit with the students as well as Calussi, who hurried over to join in on the fun after finishing her session in Schwalbach.

Expanding Perceptions

SEG’s participation in the Girls’ Day initiative underlines its commitment to nurturing students’ digital skills. Encouraging more students to experience advanced technologies will lead more bright young minds to consider careers in IT – which will ultimately yield more powerful innovations.

“[Our Girls’ Day events] are intended to show that tech professions are not only for boys”, said Steffen Ganders, Director of Corporate Affairs, Samsung Electronics Germany. “Digital technologies fascinate us and enrich our lives, and it’s essential that we foster understanding of the mechanisms behind them.”

Video from last year’s Samsung Girls’ Day events (2017)

Additional images:

In Frankfurt, Girls’ Day participants were treated to an exclusive tour of the new Samsung Showcase venue.
At SEG’s headquarters in Schwalbach, an employee drops a Samsung smartphone into a tub of water as part of an energetic lesson on waterproofing.

]]> Thu, 17 May 2018 10:00:12 +0000

All it takes is a simple sentence: “Show me action movies starring Tom Cruise.” That’s all that’s needed to automatically start browsing through the selection on the TV. This intuitive, hands-free way of accessing visual entertainment is a reminder of how far we have come in getting things done around the home just by speaking to an electronic device.

Take a look at Bixby, Samsung’s intelligent assistant. Voice recognition technology has drawn big crowds at recent home appliance and electronics exhibitions such as CES and IFA, but Bixby stands out in its ability to control appliances and TVs in optimized ways that fit users’ lifestyle. It’s natively embedded into some of the most important electronics or home appliances such as the TV and fridge, and it uses AI to be context-aware. In addition, an entire array of smart home gadgets, not just those made by Samsung, can be connected to the same connected network with just one click of an app. It has created a new way to experience and interact with the home.

No More Hassle in Front of the TV

The TV is one area that Bixby innovates and enhances entertainment. The boredom of channel surfing is banished once and for all. Many will already be familiar with searching for channels or shows with their voice. Bixby goes further by using the power of AI to recommend shows based on previous viewing habits and searching based on additional parameters beyond just the title or channel.

Bixby draws on information from set-top boxes and real-time TV channels Samsung Electronics has accumulated, thus recommending content that exactly meets users’ demand. It analyzes users’ voice commands to hear whether the commands include genre, cast, or title, thereby drawing accurate results. When a user plugs a set-top box into a TV, the TV automatically detects the brand of the set-top box and provides the user with customized content and channel information. So the user doesn’t have to command specifically by saying, “Find Suits.” Instead, if the user says, “Play TV series starring Meghan Markle,” Bixby analyzes the content and channels to deliver the desired result.

Bixby also gives information associated with the content while watching TV. When watching television, users are often curious about background music (BGM) or program details. If the user says “What is this song,” he or she can know right away. Searching information on BGM is possible in Samsung smart TVs, thanks to the collaboration with Shazam.

The viewer’s voice can also control a wide range of TV menu options, not just changing channels, but making sure everything is just right when sitting down to watch a movie.

Users can not only search content but also adjust TV settings using only their voices. Without having to fumble with the remote control several times over, users can change settings to fit their needs through voice commands such as “Make screen sharper,” and “Turn on Game Mode.” Samsung TVs went through the most rigorous tests to make sure TV use is made easy through Bixby.

Do More with Your TV

Viewers in the mood for a movie, or a particular show, may also want their TV to help them set the mood for a perfect night in. A simple command is enough to control the entire smart home, with the TV as the interface. For example, a viewer watching TV can see the contents of the fridge right on the TV screen through a simple voice command, and if it’s empty, can also order food on the spot, all without leaving the couch.

Bixby can also bring up weather information, favorite photos and play music on-screen without the need to open a standalone app. It’s an integrated way to use voice with the TV as the heart of the smart home. Now, commands such as “Show me photos from yesterday,” and “What’s the weather forecast in NY this week,” can become commonplace in the living room thanks to Bixby. These new features all come together in the 2018 premium smart TV. Through its most recent TV line, Samsung Electronics has focused on delivering the most optimal experience to TV viewers via Bixby.

Bixby Becomes Expert Home Assistant in Your Fridge

Taking into account that the kitchen is the ‘heart’ of the home where families and friends share warmth and social interactions, as opposed to just being a place for food and drink, Samsung installed Bixby in the 2018 Family Hub, the company’s smart refrigerator.

While other voice recognition platforms merely control refrigerator functions, Bixby in Family Hub learns and interacts with multiple users of the fridge and helps to manage the food inside. Bixby is an excellent home assistant that can even lend a hand when users’ hands are full with food or kitchen utensils.

Organizing the fridge inventory and preparing meals is easy and practical with Bixby. For example, after coming home with groceries, users can simply put everything away in the fridge and tell Bixby, “Move all items on Shopping List to the fridge.” With the list saved in the interface, Bixby can also help users find optimized recipes that work with the ingredients on hand while taking into consideration users’ dietary preferences. Users will then be guided on how to prepare the dish.

Another noteworthy function of the 2018 Family Hub is that it recognizes individual voices, so everyone gets the information they need. When a user asks, “Hi Bixby, what’s new today?” it will provide a readout of the news, weather and calendar updates specifically tailored to the user. Bixby’s role as a home assistant will continue to grow as it provides better, more personalized solutions in the future.

Bixby Connects the Home More Tightly than Ever

Bixby communicates with various appliances in the home. In fact, thanks to Samsung’s SmartThings IoT platform, all Samsung devices can be connected easily. Bixby handles simple voice commands to control devices and provide solutions based on what users need. It’s like having a normal conversation.

Samsung Electronics’ plan to upgrade Bixby is based on the company’s vision to maximize the usability of home appliances and is rooted in a deep understanding of consumer needs. Rather than simply executing the user’s commands on behalf of the remote control, Bixby will constantly evolve based on user experience so that it can understand and perform with more precision.

What’s more, as Bixby continues to evolve, users will be able to access and control various home appliances at once, all by simply talking to Bixby. For example, by telling Bixby “I’m going to bed,” users can automatically turn off the TV, dim the lights, and switch the air conditioner to sleep mode—all thanks to the fact that home appliances are becoming easily customizable through a connected learning system. Samsung Electronics plans to continue expanding Bixby to various home appliances in the near future.

*Specific features and availability may vary by region and market

]]> Wed, 16 May 2018 15:00:51 +0000

PENUP is a thriving social network and digital art community for S Pen enthusiasts, where users can upload their artworks, follow their favorite artists, learn how to master S Pen techniques and undertake various art Challenges. So far, PENUP creators have published 2.5 million pieces of art on the platform.

To celebrate and showcase these artists and their talents, PENUP is launching a new monthly Challenge. The winners of the month’s Challenge will receive exciting prizes, ranging from their own The Frame TV, to an opportunity to open their own “store” for their artworks within The Frame’s dedicated Art Store, where users can purchase photos and digital artworks to display via Art Mode.*

Activated when the TV is switched off, Art Mode allows The Frame to display beautiful works of art that are indistinguishable from the real thing and add elegance to an interior. The Frame’s Art Store serves as both a platform for artists and galleries to showcase their works and a channel for consumers to discover them, with a growing collection of art available to purchase.

Users from across the globe are invited to submit their entries for the Challenge via the PENUP app. The title and theme for the first Challenge is “Let’s Draw a Picture for a Kid’s Room”. The window for submissions opens on May 16 and closes on June 15. The first winner will be announced on July 2.

Please find more information on the PENUP app available for download here, or the official PENUP website.

*Depending on the winner’s country of residence, the prizes may be offered in the form of a cash prize equivalent in value to the original price of the awards, and the delivery of prizes may depend on the availability of the prize in the given country

]]> Wed, 16 May 2018 11:00:07 +0000

Samsung Electronics today announced two new color editions of the Galaxy S9 and S9+ smartphones: Sunrise Gold and Burgundy Red. Launched in February 2018, the Samsung Galaxy S9 and S9+ are also available in Midnight Black, Titanium Gray, Coral Blue, and Lilac Purple.

“People want to be able to express their style and personality through their technology and color is a big part of that personalization,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics. “The new editions extend the color offerings of Galaxy S9 and S9+ with vibrant styles that embrace a modern and classic feel.”

The Sunrise Gold edition for Galaxy S9 and S9+ is Samsung’s first device to feature a satin gloss finish which wraps the smartphone in a tranquil glow and glimmer. The new Sunrise Gold color creates a feeling of both vibrancy and calm. This sophisticated finish was developed to appeal to all users by bringing a stylistic touch of high fashion and urban interior design to a user’s mobile device. The Burgundy Red edition is one of the deepest red colors available featuring restrained gloss for added density and a look that is contemporary and traditional – perfect for users who appreciate luxurious design.

The Samsung Galaxy S9 and S9+ reimagine the way we communicate, share and experience the world.

  • Camera Reimagined: The Galaxy S9 and S9+ cameras are built with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing shots with high photo quality and feature Super Slow-mo capabilities, Low Light Camera with Dual Aperture lens, AR Emoji and Bixby integration.
  • Immersive Entertainment: The smartphones offer premium sound experiences with stereo speakers tuned by AKG and support Dolby Atmos, giving the effect of 360-degree sound.
  • Galaxy Foundation: Features that users have come to love and expect are standard with the Galaxy S9 and S9+ including: iris and fingerprint scanning, facial recognition capabilities enhanced with deep learning technology and now Intelligent Scan; IP68 water and dust resistance; and fast and wireless charging capabilities.

The Burgundy Red edition will be available in Korea and China starting in May.  Sunrise Gold will also be available starting in June in select markets including Australia, Chile, Germany, Hong Kong, Korea, Mexico, Russia, Spain, Taiwan, United Arab Emirates and Vietnam, with additional market availability coming soon.

]]> Mon, 14 May 2018 11:00:37 +0000

Samsung Electronics today announced that it received thirteen awards including seven Gold Pencils, three Silver Pencils, three Bronze Pencils across visual effects, animation and cinematography for its ‘Ostrich’ advertisement in the Branded Entertainment category at The One Club Awards.

Produced by The One Club for Creativity, the global awards show is judged by top industry professionals and honors the best creative ideas that are setting new industry standards. Samsung has been recognized in both the ADC Annual Awards1, the oldest continuously running industry awards show in the world and The One Show2, one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment.

The commercial, which has also won awards at Cannes Lions, the Clio Awards and the D&AD Awards, features an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator. The campaign taps into the basic human urge to push beyond what is normal and demonstrates the company’s commitment to providing products and services that allow people to break boundaries and do the incredible.

“‘Ostrich’ shows the very real, human-centric story of how bold action can defy barriers. This focus on creating human value through our technology is at the core of our global marketing program and it is exciting to see it resonate with audiences as well as our peers,” said Pio Schunker, Executive Vice President and Global Head of Brand Marketing, Mobile Communications Business at Samsung Electronics. “We’re honored to receive this recognition from one of the world’s leading non-profit organizations celebrating creative excellence.”

To-Date “Ostrich” Has Received the Following Awards:

The One Show Awards 2018

  • Gold Pencil: Craft – Visual Effects / Single
  • Gold Pencil: Craft – Direction / Single
  • Gold Pencil: Craft – Animation / Single
  • Silver Pencil: Online / Short Form – Single
  • Bronze Pencil: Television / Long Form – Single

One Club ADC Award 2018

  • Gold Pencil: Craft – Cinematography – Single
  • Gold Pencil: Online – Mobile/Online Video – Single
  • Gold Pencil: Craft – Film Animation – Single
  • Gold Pencil: Craft – Film/Special Effects – Single
  • Silver Pencil: Television – Film/Online Video Commercials/Online Commercial – Single
  • Silver Pencil: Craft – Film Direction – Single
  • Bronze Pencil: Craft – Special Effects – Single
  • Bronze Pencil: Craft – Special Effects – Single

D&AD 2018

  • Yellow Pencil: Film Advertising Crafts – Special Effects for Film Advertising
  • Graphite Pencil: Film Advertising – TV Commercials 61-120 seconds
  • Wood Pencil: Film Advertising Craft – Use of Music for Film Advertising

Cannes Lions 2017

  • Golden Lion: Film Craft – Direction
  • Golden Lion: Film Craft – Visual Effects
  • Golden Lion: Film Craft – Animation
  • Silver Lion: Film
  • Silver Lion: Film Craft – Use of Licensed / Adapted Music
  • Bronze Lion: Cyber
  • Bronze Lion: Entertainment

Clio Awards 2017

  • Gold Winner: Film – Short Form
  • Silver Winner: Film Technique – Cinematography
  • Silver Winner: Film Technique – Direction
  • Silver Winner: Film Technique – Visual Effects
  • Bronze Winner: Film Technique – Editing
  • Bronze Winner: Film Technique – Licensed Music

London International Awards (LIA) 2017

  • Gold Statue: Music & Sound – Use of Licensed Music
  • Gold Statue: TV/Cinema/Online Film: Electronic Equipment
  • Gold Statue: Production & Post-Production – Visual Effects
  • Gold Statue: Production & Post-Production – CGI Animation
  • Silver Statue: Production & Post-Production – Direction
  • Bronze Statue: Production & Post-Production – Cinematography
  • Bronze Statue: Music & Sound – Sound Editing

1 The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 97th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

2 The One Show Awards, now in its 45th year is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment.

]]> Wed, 09 May 2018 17:00:06 +0000

As children grow and begin to explore the world, it is only natural for parents and guardians to worry about the kind of media they are interacting with. The fact is that many of today’s youngsters are true digital natives, able to instinctively navigate their way around smart devices and content with very little assistance from adults. That’s why Samsung had the needs of both children and parents in mind when the company designed its range of settings, modes, and apps specifically for kids. Now, kids can navigate the world of digital media, while grownups can relax in the knowledge that their littles ones are safe and interacting only with age-appropriate content.

The Kid’s User Experience

Samsung has taken a holistic approach to creating a child-friendly digital environment with Kids Mode, an entire interface designed for kids, available on their smartphones and tablets.

Kids Mode gives parents flexible control over the apps, videos, music and other content that a child can access. After downloading and installing the app, parents can set up a PIN and a profile for their child and select different controls and restrictions for each profile created. They can also limit how long a child spends on a device each day and monitor their daily activity by app.

With a simplified user interface in Kids Mode, kids can enjoy a color-rich environment, with large buttons and uncomplicated controls to heighten the fun. The exclusive native apps capture the spirit of play and are easily recognizable by their titles and icon buttons, each featuring one or more of the mode’s four cartoon characters: Crocro, Cooki, Bobby and Lisa. The apps are both a digital playground, and an opportunity for children to gain digital literacy. Crocro Adventure, for example, introduces children to basic concepts of coding, harnessing the power of storytelling to keep young minds engaged.

Exploring the Wonderful World of Apps

In addition to these native apps, Samsung has optimized Kids Mode for approximately 2,500 more child-friendly third-party apps for learning and play, available for download via Galaxy Apps for Kids. Partnerships with some of the world’s most popular content providers, such as LEGO®*, are sure to amuse, while other local partners such as ABC Mouse (US) and Kakao Kids (KR) have also joined them.

Galaxy Apps for Kids organizes apps by age group or category, for easy browsing of appropriate content. What’s more, to prevent little hands from making unintentional purchases, downloads are protected and must be authorized with the parent PIN code.

TV Support for Child-Friendly Media Platforms

As TVs become smarter and access to web-based content and streaming services becomes even more convenient, parents are eager to discover age-appropriate content that can be streamed on the TV screen. Since 2013, Samsung Smart TVs that can access the Samsung App Store have offered support for the YouTube Kids app**, a platform that lets kids browse easily, with bigger buttons, simpler scrolling and content divided into four categories: Shows, Music, Learning and Explore. Support for LEGO® TV** is also provided, allowing kids to stream their favorite LEGO® episodes on a TV, with convenient navigation organized by themes, stories and ages.

By developing smart, kid-friendly features and devices, such as Kids Mode, Galaxy Apps for Kids, Samsung Kids and support for age-appropriate TV apps, Samsung will continue its efforts to create a fun, educational and safe environment for kids.


* Availability may vary by location.

** Language and availability may vary by location.

]]> Wed, 09 May 2018 00:00:55 +0000

Samsung Electronics, a world leader in advanced digital component solutions, today announced that it is now offering LED component solutions that have been optimized for horticulture lighting. The company’s new horticulture LED lineup features a newly developed “red LED” package, as well as additions to key existing Samsung “white LED” package and module families to include horticulture lighting specifications.

“Our horticulture LED solutions are based on LED technologies that deliver proven levels of performance and reliability across an extensive range of lighting applications,” said Yoonjoon Choi, vice president of LED Business Team at Samsung Electronics. “By broadening our lineup to include horticulture LEDs, we are providing global luminaire manufacturers with a one-stop resource for these solutions as well as for our many other LED technologies.”

Samsung’s new horticultural LED – the LH351B Red – is a high-power package providing a wavelength of 660 nanometers (nm) with a photosynthetic photon flux (PPF)* value of 2.15 micromoles per second (μmol/s) (350mA), making it optimal for most types of horticulture lighting. The 660-nm wavelength helps to accelerate the growing of plants including their photosynthesis, as well as enrich the blooming of flowers. The package also features a very low thermal resistance of 2.0 kelvins per watt (K/W), allowing for easier heat dissipation within LED luminaires. Moreover, the LH351B Red uses the same electrode pad design as its LH351 series counterparts, enabling greater PCB design flexibility in luminaire manufacturing.

Beyond its new LH351B Red offering, Samsung has added horticulture specifications to its mid-power packages – LM301B; LM561C, and two linear modules – Q-series and H inFlux. These LED component families now include PPF values of 0.52μmol/s (65mA), 0.49μmol/s (65mA), 24μmol/s (0.45A, 21.9V) and 114μmol/s (1.38A, 46.9V), respectively.

In addition, the white LED packages and modules feature extremely high light efficacy of 2.92 micromoles per joule (μmol/J) (65mA), 2.72μmol/J (65mA), 2.43μmol/J (0.45A, 21.9V) and 1.76μmol/J (1.38A, 46.9V), respectively, while the LH351B Red delivers 3.13μmol/J (350mA). These high efficacy levels minimize the impact of lighting on ambient temperatures, allowing growers to better control temperatures in almost any greenhouse environment and save on energy costs.

Samples of Samsung’s horticulture LEDs are available now and will be showcased at LIGHTFAIR International 2018 (booth #1112) in Chicago, Illinois (USA), May 8-10.

* Editor’s Note: PPF (photosynthetic photon flux) is a unit that measures the total amount of photons in the photosynthetically active radiation (PAR) range – a spectral range between 400 and 700nm that supports plant photosynthesis.

]]> Thu, 03 May 2018 14:00:53 +0000

Could you imagine spending a night in a cemetery? What if we told you that there’s a village that lives on top of one? Marlene Millegas, a second-year resident of this village, says the resting are the least of their worries. “At first, I was scared. But later on, I realized that there are many other difficulties to worry about – especially when living here,” she said.

Continue to read the full story below (854 words), or jump to the summary (156 words) here.

Ludo Memorial Park in Cebu, Philippines is home to 250 to 300 people

A Village by Day…

At first glance, Ludo looks and sounds like any other village. Dozens of people are gathered around the entrance going about their business. You could hear laughter and shouting of children playing games. However, upon closer inspection, there is no doubt about what this place originally is – a cemetery.

At first glance during the day, Ludo looks and sounds like any other rural village

So how did a community of around a hundred families come to live where the dead lie? The village manager, Mr. Tata, isn’t sure when people started to live in Ludo, but he says, “Many of them were living in the street before they settled here.” For many of the people in Ludo, the fact that Ludo is a cemetery doesn’t matter much as long as it provides much-needed shelter from the cold nights and rainfall.

Homes are not only built on top of tombs but also anyplace that is suitable for living such as the roofs of structures

Ludo Memorial Park holds many Chinese-style mausoleums, built like houses, in addition to the stacked graves Cebuanos are used to. These monuments were built to serve as resting places for the deceased, but in the course of time, people found that these structures could house the living as well.

Some families conveniently chose to move into the house-like mausoleums. Others monuments are mainly headstones but now have makeshift shacks built over it. The villagers laid boards on top of the tombs to make floors and brought in furniture and appliances to make life suitable. These configurations have become the homes for the people in Ludo. They eat, study, and sleep on top of the tombs. The good news is that it’s free; the bad news is that there are none-to-very-little basic services such as clean water, sanitation, or electricity.

…Turns Back into a Cemetery at Night

The absence of basic elements for living is what concerns the people in the village the most. In particular, the lack of electricity causes the village to turn back into a lifeless cemetery at night. People return to their homes as soon as the sun sets because not only does the lack of light make walking around outside dangerous but also because there just isn’t much to do in the dark.

The daily contrast is stark in Ludo – the days are dry and hot but at night it becomes dark, windy and chilly

“There are many inconveniences living here, but having no electricity is the most difficult,” said Marlene Millegas, a mother of four children. “When it gets dark, my children and I can’t do anything. And if it rains, it becomes difficult even to find our way back home.”

While those are all legitimate concerns, she is most worried about how this hinders her children’s learning experiences. Madel, the oldest daughter of the four said, “If we could only have electricity, we could do our homework and study in the evening, too. Currently, we have to wake up at sunrise if we want to keep up – we don’t have a choice.”

The family of Mrs. Millegas (middle) organize their things in the dark

Solar-powered Lanterns Bring Bright Smiles to the People of Ludo

On April 19th, Samsung Electronics and Miral Welfare Foundation held a joint event to present solar-powered lanterns to the villagers in Ludo. This event was part of a company-wide campaign called #ShareTheLight and employees contributed by not only donating the funds for the kits but also assembling the solar-powered lanterns.

“These solar-powered lanterns are but a small gesture,” said Kevin Lee, President, Samsung Electronics Philippines. “But I hope they help bring about a brighter future of the villagers – especially the children.”

200 people in the village of Ludo gathered to receive solar-powered lanterns

While the hundreds of lanterns Samsung Electronics supplied may not change everything overnight, it will provide the villagers more time to accomplish things, such as studying at night. The lanterns will also help provide the small things that sometimes many of us take for granted, such as families having conversations over dinner.

Mrs. Dorina thanked Samsung Electronics, saying “We are so glad to have the lanterns. It was so uncomfortable having no power”

“[These] lanterns will bring us longer days. Now I can get more things done and enjoy more things,” said Crystal Conception, a Ludo resident. Diego Labakal, another villager, commented that “[the lantern] will definitely bring more happiness to our families.”

The children of Ludo are now excited that they don’t have to go to bed once the sun sets

“The children especially like [the lanterns] because they can study in the night with it,” shared Hwang Yeong-hee, branch manager of Miral Welfare Foundation. “As the lanterns help to brighten the night of the Ludo villagers, Samsung Electronics has taken another step towards their goal of creating a better world through technology.”

“I couldn’t study at night before but now that I can, I am so excited!” said Model Yokte, one of the children who received the lantern

About Samsung Electronics’ #ShareTheLight Campaign

#ShareTheLight aims to raise awareness on climate change and energy inequality by providing lights of hope for regions that have electricity shortages.

Beginning in 2017, Samsung Electronics took part in the WWF Earth Hour campaign, turning off lights at its offices around the world. Samsung Electronics took a step further to “share the light” with people in Tiom, Indonesia, who didn’t have sufficient access to electricity.

This year, in the second year of the campaign, Samsung Electronics sent 1,000 solar-powered LED lanterns, assembled by employee volunteers, to rural villages in Ludo and Mactan, Philippines, as well as Phitsanulok, Thailand.

In the spirit of continuity, Samsung Electronics Indonesia has also decided to donate an additional 1,500 solar-powered LED lanterns to the Kaubun village in Kalimanten, Indonesia, and the Larantuka village in Flores Island, Indonesia. These efforts will be in collaboration with the Indonesian Red Cross Society and Du Anyam, a social enterprise that focuses on empowering women in rural Indonesia.

Additional images

The tombs serve as playgrounds for the children of Ludo
Typical interior of a Ludo household
According to village manager Mr, Tata, the population of the village was around 60 people 9 years ago. It has now grown to nearly 300
Mr. Tata (right) has been working as the village manager of Ludo since 2009
Kevin Gi-ho Lee, President, Samsung Electronics Philippines, hands out lanterns to the villagers


What we did

  • Samsung Electronics, in collaboration with the Miral Welfare Foundation, gave out 1,000 solar-powered LED lamps to villages that suffer from power shortages


  • Ludo, which received 200 of the lanterns, is a village established in a memorial park, home to 200-300 people who couldn’t afford accommodation elsewhere
  • Ludo residents not only suffer from poverty but also lack basic services like electricity. Residents can’t do many things at night, making it more difficult to escape the current state of poverty

Why it matters

  • By providing light, the LED lanterns will not only help villagers make use of more time each day, but will also help enable the children to study at night
  • “As the lanterns help to brighten the night of the Ludo villagers, Samsung Electronics has taken another step towards their goal of creating a better world through technology,” said Hwang Yeong-hee, branch manager of Miral Welfare Foundation

]]> Thu, 03 May 2018 11:00:21 +0000

It’s a problem many are familiar with. There’s a huge amount of content available on TV; so much so that many struggles to find something to watch. Consumers are spoilt for choice and it’s made more difficult by the fact that it’s hard to seek out shows they might like among the many unsuitable ones.

People in this situation aren’t alone. The average viewer spends almost an hour every day trying to find something to watch. But there’s a way that Artificial Intelligence (AI) can help with content discovery, and it’s a function that’s already available on Samsung TVs.

Universal Guide Gives Smart TV the Power to Suit User Tastes

Samsung Electronics has introduced Universal Guide to its 2018 smart TVs as a way of helping users find content that fits their tastes. The clever AI deployed as part of the functionality can make suggestions of shows the viewer might like.

Universal Guide is an advanced program guide unlike any that came before. It learns a user’s preferences by watching for patterns over the space of a few weeks. It then uses the last two weeks of data to suggest suitable content on the smart TV including live channels. Although similar services have been available before, this is the first to use the power of AI to make intelligent content recommendations.

There are five tabs on the Universal Guide: For You, TV Shows, Movies, Sports, and Music. For You is the service that automatically recommends shows it thinks the user will like based on machine learning analysis of previous viewing habits. On the TV Shows, Movie, Sports, and Music tabs, the Universal Guide offers the latest trending content including Over the Top (OTT) content separate from the personalized recommendations on the For You tab.

Adding Simplicity to the Search for Shows

The profile of the average TV viewer is changing. It’s impossible to ignore the effect of Over the Top (OTT) streaming services such as Netflix and Amazon Prime Video. It has given rise to a generation of cord cutters – people who have severed ties with traditional cable suppliers. As a result, they have opened up new levels of flexibility where they can watch TV as and when they want. They can even binge-watch their favorite shows.

Responding to this trend, TV, which remains the most treasured watching platform, has been increasing its services. Samsung smart TVs provide video services from the likes of YouTube and Netflix and music services from Spotify. Additionally, thanks to the TV PLUS feature on Samsung smart TVs, viewers can watch video on demand without installing any extra apps. Everything is seamless and integrated. The AI-powered Universal Guide makes searching through this large amount of content intuitive.

Top Choices All Over the World

What makes Universal Guide different from other content recommendation algorithms? It reflects the latest trends, in addition to the user’s past viewing patterns. Universal Guide makes it easy to find the latest trending content no matter where the user is. After purchasing a Samsung smart TV, the user can input a regional code, which enables the TV to recommend the latest popular content based on the user’s location information. Combining viewer’s history and trending content in the area, Samsung 2018 smart TVs can recommend shows that would likely appeal to the user’s taste, anywhere in the world.

Taking AI to the Next Level

This is an experience that will only get better. Universal Guide already uses AI to grant access to content intuitively without a complex procedure. In the second half of this year, Samsung Electronics will further advance a content recommendation algorithm that will use AI to pick out not only real-time broadcast content but also OTT content. After that, the algorithm will evolve to be able to cater to individual user needs, instead of recognizing the viewing patterns of the whole family. In addition, Samsung plans to give the most optimal experience that a TV platform can bring by making the content viewable on mobile. The company also plans to add eSports and home shopping tabs to its smart TVs.

The needs of the content market and consumers are continuously changing. Universal Guide, with the power of AI, is changing things further still. But the mark of success will always be ease of use and an optimized viewing experience.

※ Content/specification availability may vary depending on region and/or content provider

]]> Thu, 03 May 2018 11:00:20 +0000

Samsung Electronics, a world leader in advanced semiconductor technology, today introduced a new 16-megapixel (Mp) ISOCELL Slim 3P9 image sensor along with a Plug and Play solution, a pre-optimized turnkey camera module made up of an ISOCELL image sensor and preferred partner components to help expedite time-to-market.

“Samsung’s ISOCELL image sensors take advantage of various technologies to deliver innovative imaging experiences in mobile devices,” said Ben K. Hur, vice president of System LSI marketing at Samsung Electronics. “The ISOCELL Plug and Play solution will help reduce time-to-market for set makers and offer a quality-assured camera solution to end-users.”

The Samsung ISOCELL Slim 3P9 is a 1.0μm 16Mp image sensor with Tetracell technology that allows bright and vivid pictures in today’s sleekly designed smartphones. With Tetracell, a technology that merges four neighboring pixels, the 3P9 can function as a 2.0μm image sensor for front-facing cameras that can take brighter pictures in low-lit environments.

For faster auto-focusing, the 3P9 adopted an advanced phase detection auto-focus (PDAF) with doubled auto-focus agent density than that of conventional PDAF sensors. In addition, the sensor significantly stabilizes pictures and videos taken while in motion with a gyro-synchronizer that syncs frame exposure time from the sensor with movement data from the device’s gyroscope. Once the data is synced, the mobile processor can simply adjust the frames based on movement rather than rigorously analyzing each frame to detect and compensate for angular movement.

For easier camera optimization while accelerating time-to-market, Samsung also offers an ISOCELL Plug and Play solution for the 3P9 in a rear camera module. Optimizing a camera module, made up of parts from different providers, with the mobile processor can be an arduous and lengthy task for smartphone makers. Samsung’s ISOCELL Plug and Play solution simplifies this process by offering a turnkey ISOCELL sensor module tuned for Valued Camera eXperience (VCX)-grade image quality, along with other components, including lenses and actuators from preferred partners.

Since the optimization and reliability tests are done beforehand at the module-level rather than on the sensor alone, manufacturers can simply plug the camera module onto their device, saving up to four months of development time.

The Samsung ISOCELL Slim 3P9 with Plug and Play solution is currently available.

]]> Wed, 02 May 2018 23:00:58 +0000

Samsung Electronics introduced today the Samsung PRO Endurance microSDHC™/microSDXC™ card, which offers industry-leading endurance and up to 43,8001 hours of continuous video recording2. Designed for consumers and B2B channel customers who use intensive video monitoring applications such as surveillance and security cameras, body cameras and dash cams, the PRO Endurance makes continuous video monitoring fast and stable. It delivers read speeds of up to 100 MB/s and provides FHD recording and 4K support via write speeds of up to 30 MB/s3.

“Consumers want to feel assured with their video surveillance solutions, and the need for longer-lasting, higher performing memory cards that can withstand extreme conditions and capture critical moments is at an all-time high,” said Un-Soo Kim, senior vice president of Brand Product Marketing, Memory Business at Samsung Electronics. “Samsung is proud to again advance what is possible in memory card technology with the introduction of the PRO Endurance, which offers security-minded consumers the industry’s highest levels of endurance and optimized read/write speeds for immediate access to critical surveillance content.”

The Samsung PRO Endurance offers 25 times higher endurance4 than previous speed-focused cards5. It also comes with an industry-leading limited warranty up to five years6, and sets a new standard for capacity with its 128GB7 of storage.

The Samsung PRO Endurance is built to withstand harsh environments and features Samsung’s 4-Proof8 protection, making it water, temperature, magnetic and x-ray-proof. In times of emergencies, accidents or crisis, the PRO Endurance is the reliable solution to capture the crucial moments without the risk of compromised or lost data.

The PRO Endurance memory cards are now available for purchase with manufacturer’s suggested retail prices starting at $89.99 for 128GB, $44.99 for 64GB and $24.99 for 32GB. For more information, please visit

Key Specifications for PRO Endurance

Category Samsung PRO Endurance
Capacity 128GB 64GB 32GB
FHD Recording 43,800 hours 26,280 hours 17,520 hours
Form Factor microSDHC™ and microSDXC™
Read/Write Speeds Sequential read speeds up to 100MB/s,
Sequential write speeds up to 30MB/s
Bus Speed Mode UHS-I
4-Proof Features Waterproof (IEC 60529, IPX7), Temperature proof, X-ray proof, Magnetic proof
Warranty Five (5) Year Limited Warranty Three (3) Year Limited Warranty Two (2) Year Limited Warranty
Operating Temperatures From -25ºC to 85ºC9

1 Varies by capacity; 64GB model up to 26,280 hours, 32GB model up to 17,520 hours.

2 Based on Full HD (1920×1080) video content recorded at 26 Mbps video support.

3 Performance results are based on internal testing conditions. Read/write speeds may vary by host device.

4 Based on continuous recording capability.

5 Based on internal tests comparing different Samsung cards.

6 Varies by capacity; 64GB model up to 3-years, 32GB model up to 2-years. Warranty for SD adapter is limited to one year. For specific details, please visit

7 Actual usable storage capacity is measured with SD Formatter 3.1 tool with FAT file system and may be less than labeled capacity.

8 Waterproof: IEC 60529, IPX7; Temperature:  from -25ºC to 85ºC (-13°F to 185°F) operating; magnetic: up to 15,000 gauss (equal to MRI); X-rays: up to 50 Roentgen (equal to airport X-ray machines).

9 Withstands -25°C to 85°C (-13°F to 185°F) operating, -40°C to 85°C (-40°F to 185°F) non-operating.

]]> Wed, 02 May 2018 10:00:15 +0000

Samsung Electronics today announced the Galaxy A6 and A6+ that combine everyday convenience and stylish design with an advanced camera for  more personalized way to express yourself.

Featuring a powerful front and rear camera, a sleek premium design and Samsung’s signature Infinity Display, the new Galaxy A series is available in four stylish colors; Black, Gold, Blue and Lavender.1

“At Samsung we are committed to providing our consumers with the very best smartphone experience, while meeting their practical needs,” said Junho Park, Vice President of Global Product Planning, Mobile Communications Business at Samsung Electronics. “The Galaxy A6 and A6+ draws on Samsung’s smartphone heritage to combine everyday convenience with an impressive camera that lets users capture, personalize and share moments, in a way that lets them uniquely express themselves.”

With the Galaxy A6 and A6+’s powerful front and rear camera, taking beautiful shots or selfies anytime, anywhere has never been easier. Featuring an adjustable front LED flash, Galaxy A6 and A6+ users can snap stylish selfies, from day to night. And with the rear camera’s low-aperture lenses, users can also capture sharp, clear photos in low light conditions, without sacrificing image quality no matter what time of day.

The Galaxy A6+’s Dual Camera2 can even further enhance the pictures and moments that matter with Live Focus mode, meaning that users can control the depth of field and bokeh effect before or even after the shot is taken. Users can enrich their pictures with unique background blur patterns in a range of shapes including hearts, stars and more.

Users can experience a richer surround sound experience to enjoy movies, music and more with speakers supported by Dolby Atmos optimized audio3. The Galaxy A6 and A6+ provide a full range of sound from highs to lows, with outstanding clarity and true-to-life detail for a more powerful and immersive audio experience. Users can choose to turn on the Dolby Atmos effect to transform their audio with breathtaking moving sound that flows around them.

The Galaxy A6 and A6+ continue to set the standard for the ultimate uninterrupted viewing experience with Samsung’s signature Infinity Display that goes beyond the bezel, featuring an impressive 18.5:9 screen ratio4. Its sleek smooth curves and metal design have been engineered to offer improved durability and comfortable grip for maximum usability, without compromising on style.

Designed with practicality and everyday convenience in mind, the Galaxy A6 and A6+ integrates several popular features from Samsung’s flagship, including hassle-free security with Face Recognition and Fingerprint scanning for a quick and effortless way to unlock the device.

Both devices make multitasking fast and easy with App Pair, fully utilizing the Galaxy A6 and A6+’s large ergonomic screens by allowing users to pair two apps, halving time and doubling enjoyment. With the Always on Display5 users can get information at a glance without unlocking their phone, saving on time and battery life.

The Galaxy A6 and A6+ also support Bixby Vision, Home and Reminder. Samsung’s Bixby can assist users in completing a range of everyday tasks, making the Galaxy A6 and A6+ smarter and more helpful. With Samsung Pay6 included, users will always have their wallet to hand. Supporting Near Field Communication (NFC), the Galaxy A6 and A6+ can be used virtually anywhere you can tap your credit or debit card. Every transaction via Samsung Pay is secure, yet very simple

Available from early May starting in select European, Asian and Latin American markets, before rolling out globally to additional markets throughout South Korea, Africa and China.

Samsung Galaxy A6 and A6+ Product Specifications

  Samsung Galaxy A6 Samsung Galaxy A6+
Display 5.6” HD+ (720×1480) Super AMOLED 6.0” FHD+ (1080×2220) Super AMOLED
Camera Rear 16MP AF (F1.7)
Front 16MP FF (F1.9)
Rear 16MP AF (F1.7) + 5MP FF (F1.9)
Front 24MP FF (F1.9)
Dimension 149.9 x 70.8 x 7.7 mm 160.2 x 75.7 x 7.9 mm
AP Octa Core 1.6GHz Octa Core 1.8GHz
Memory7 3GB / 4GB RAM
32GB / 64GB Internal Storage
Up to 256GB Micro SD
32GB / 64GB Internal Storage
Up to 256GB Micro SD
Battery 3,000mAh 3,500mAh
OS Android 8.0
Network LTE Cat.6, 2CA

Wi-Fi 802.11 a/b/g/n (2.4/5GHz), HT40,  Bluetooth® v 4.2 (LE up to 1Mbps), ANT+, USB Type-B, NFC(optional*), Location (GPS, Glonass, BeiDou**)

*May vary by country
**BeiDou coverage may be limited.

Sensors Accelerometer, Fingerprint Sensor, Gyro Sensor, Geomagnetic Sensor, Hall Sensor, Proximity Sensor, RGB Light Sensor
Video MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM


1 Color availability may vary depending on region and/or carrier services

2 Feature only available on the Galaxy A6+

3 Dolby Atmos audio supported on headphones only

4 Screen measured diagonally as a full rectangle without accounting for the rounded corners on A6+

5 Feature available exclusively on the Galaxy A6+

6 Availability of Samsung Pay service may vary across participating payment networks, banks, retailers and merchants. Samsung pay is only compatible with selected cards and Samsung devices and some payment terminals may require software updates. Galaxy A6 and A6+ are only compatible with NFC.

7 Specification of RAM/ROM may vary by country

]]> Mon, 30 Apr 2018 11:00:38 +0000

As screens get bigger, the quality of the picture on the screen becomes more important. Big screen TVs are the main source of growth in an otherwise flat market. And with big screens comes higher resolutions.

No matter how big the TV screen is, if it doesn’t have the necessary picture quality, users won’t be able to realize the power of the screen. That’s why large-sized TV has inevitably led to the increase in demand for Ultra High Definition (UHD). UHD is a 4K (3,840X2,160) picture quality, which is applied to TVs that measure over 65 inches. The technology is about to take yet another step up as 8K (7,680X4,320) TVs are ready to be commercialized.

But this is an era whereby even the number of pixels isn’t enough in isolation. To produce the best picture quality possible, it’s also important to consider the environment this content will be viewed in and the quality of the original content itself. The paradigm is shifting and it’s vital that all considerations are taken into account to produce an experience that everyone will enjoy.


Worldwide UHD TV sales surpassed FHD (Full High Definition) TV for the first time last year, according to market researcher IHS Markit. It is expected to ship more than 100 million units this year, which is about 45% of the total TV market. In 2022, the proportion of UHD TV is expected to reach 60%.

Samsung UHD TV sales volume is also on the rise. Sales of Samsung UHD TVs in the fourth quarter of last year already exceeded 50% of the total Samsung TV units sold globally. In the first quarter of this year, Samsung UHD TV sales also increased by more than 35% compared to the same period last year.

What is the Standard for Ultra-High-Definition?

In the ultra-high-definition TV market era, standards for judging picture quality are further developing. For example, is a TV able to reproduce colors with real-life brightness, particularly when the normal TV viewing environment is brighter than many would expect? According to the DOE survey, consumers in the U.S. and Europe usually watch TV in a bright environment with an average home illuminance level of 79 lux. Can a TV react and provide an accurate picture in these, and other common viewing use cases?

Experts advise consumers to look beyond the high resolution to see the different factors that cause the difference in brightness, contrast, and content when consumers watch TV. The way consumers view TV and the way experts gauge a TV’s ability to deliver is much more sophisticated than it ever has been. The TV needs to be more versatile because it’s used to do more things. That means Samsung has to be stringent to make sure its QLED products perform not just according to the specifications but also according to real life usage.

Blacks and Colors Transformed

A new criterion for picture quality is color volume, which can measure minute color changes, three-dimensionally, according to varying degrees of brightness. Recently, Verband Deutscher Electrotechnischer (VDE), a well-regarded certification institution in Germany established in 1893, certified QLED TV for 100% color volume for two consecutive years, which is the world’s first and only time a TV has received such a distinction.

QLED TV, based on the metal quantum dot technology, can accurately represent detailed colors that can be hidden from dark or bright images. Brightness can be expressed up to 2,000 knits, which is 3 to 4 times that of conventional TVs, giving a more vivid look to scenes such as sunlight reflecting texture and white snowy landscapes.

Indeed, this year’s Samsung QLED TVs achieves the highest level of contrast ratio by improving the quality of blacks on-screen while maintaining brightness. To create an even more stunning contrast ratio, the TVs feature new Direct Full Array technology, which puts backlit LEDs behind the panel for precise brightness control. By making the LED blocks more than ten times the number of conventional TVs, the light can be adjusted individually to create a subtler difference in black colors. Moreover, it applies the black algorithm that perceives and precisely adjusts black colors, successfully delivering the original detail even in particularly dark scenes.

When watching a dark scene in a bright environment, the reflection of objects around the screen can cause discomfort. QLED TV solved this problem by using Anti-reflection technology. Even under daylight or bright lighting, an anti-reflective screen dramatically reduces glare, allowing one to be more immersed in images regardless of the surroundings.

Along with this, Samsung is also working to expand the ecosystem to upgrade HDR (High Dynamic Range) technology, which is an integral function of ultra-definition TV. Since last year, Samsung has been developing HDR10+, which is one step more advanced than HDR10, a standard for realizing HDR video. HDR10+ is a technology that shows optimal contrast ratio for each scene through ‘Dynamic Tone Mapping’ technique which applies different contrast to each scene. The company is expanding its HDR10+ content in cooperation with global companies such as Amazon, 20th Century Fox, Panasonic and Warner Bros.

AI Upscaling the Content

High quality content is as important as the ultra-high definition TV specification.

Many of the most recognizable names in video content such as Netflix, YouTube and various cable companies already provide UHD content. However, due to the burden of production cost, consumers are not able to enjoy 4K UHD broadcasting content on TV unrestrictedly yet.

The problem here is that if low-quality content is shown on a big screen, the pixels are usually enlarged artificially, causing the picture to shake or lose clarity. Samsung Electronics has solved this problem by installing the ‘4K Q Engine’ based on semiconductor technology on its QLED TV.

‘4K Q Engine’ is a technology that upgrades SD (400,000 pixels) and FHD (2 million pixels) class image to 4K (8 million pixels) class. Based on artificial intelligence, it applies a 5-step algorithm (Image Signal Analysis ▷ Noise Reduction ▷ Improved 1st Detail ▷ 4K Upscaling ▷ Improved 2nd Detail) to improve image quality and express hidden details. In actual comparison, in the FHD image, the part where the light in the night view of the city is clearly separated by the ‘4K Q Engine’.

What’s more, 8K AI Technology will be introduced in the latter half of the year and will offer an even better picture and sound expression.

QLED TV’s dramatically improved picture quality this year has been widely praised by many media outlets including Tech Radar, What Hi-Fi, and AVS Forum. Trusted Reviews gave Samsung’s QLED the Highly Recommended mark and said: “The Samsung QE65Q9FN is the most impressive TV I’ve reviewed in years. It effectively combines the strong brightness and colour of Quantum Dot LED (QLED) with the deep blacks and almost the lighting precision of OLED. That’s a huge deal in a world where you generally choose one or the other.”

“As TVs gradually get larger in size and the competition for premium picture quality becomes fiercer, detailed and subtle image rendering performance is growing in importance,” said Doochan Eum, Vice President of Visual Display Business at Samsung Electronics. “With Samsung QLED TV’s enhanced brightness, contrast, content, we are continuing to provide consumers with a superb immersive viewing experience.”

]]> Fri, 27 Apr 2018 15:00:12 +0000

From presenting information to sharing stories online, multimedia has become the dominant tool of communication on smartphones over the past years. Case in point: the stunning pictures, inventive GIFs, and creative videos produced by Samsung’s new Galaxy S9/S9+’s camera capture emotions that are simply beyond words.

But the Galaxy S9/S9+ is taking it up a notch with an all-new variety of intelligent and personalized emojis, which means you may never want to send plain text messages again. AR Emoji is designed to bring your unique facial expressions and add more fun to the emoji experience. But how did this AR-based feature come to life? Get a look behind Samsung’s lab doors for a close-up view.

01. The Problem

Regular emojis add more color to the conversation and are a fun way to communicate, but we recognized there are a lot of times when the existing set of emojis just don’t cut it. These lack personality – one smile looks no different from another. So we started looking for ways to bring out more character and personality in emojis.

02. The Goal

We thought in an ideal world, you would be able to teleport yourself and share how you feel with others then and there. So we wanted to come up with a way to replicate that experience but with the simplest tools possible, having seen so many people use messaging apps to communicate even with people right next to them and rely heavily on emojis rather than text. The focus quickly became how to create an image of the user and deliver multiple facial expressions and emotions along with that.

03. The Idea

To accomplish this, we decided to leverage the Galaxy S9/S9+’s camera technology. We thought, if users could take a selfie and transform it into a custom avatar and emoji, it would add something unique to the fun of communicating. In addition, we wanted to find a way to track people’s actual expressions so that they would have at their fingertips emojis that actually felt like their own. It was also important that we give users the best tools to express themselves however they want to look.

04. The Solution

The first step toward this was to use augmented reality to generate an avatar. With facial recognition technology, the Galaxy S9/S9+’s camera starts by producing an initial 3D rendering, using a data-based machine learning algorithm. Next, the camera analyzes the 2D image of the user and pulls information from its deep learning database to create the user’s facial features on the final 3D AR Emoji. To bring people’s unique expressions to life, we decided to include Face Tracking Technology, which tracks over 100 facial features and allows us to capture individual emotions on the spot.

In addition to this, Blend Shape technology helps deliver an even greater range of different facial expressions. Based on 75 basic facial expressions, Blend Shape allows us to reflect a wider set of user emotions by blending multiple expressions together. This is also the technology that has made our Disney emoji offerings possible. Another major step we took was to go through numerous sampling tests. From our labs, we conducted at least 100 tests on a weekly basis to make sure the new feature included enough data to appeal to users regardless of their tastes.

05. The Result

The end product of this is AR Emoji, which among other features offers a realistic or cartoon-like option for creating your own personalized My Emoji. These can be transformed into a set of 18 different expressions – gradually to expand to 54 – which were carefully created as universal visual representations of human emotions like joy, anger, sorrow, and pleasure. We wanted to offer emojis that would be able to deliver the same emotions across the world and went through a lot of research to understand how certain emotions are categorized and expressed on a fundamental level. In addition to the variety of emotions, AR Emoji also comes with a lot of versatility, allowing you to create the 3D avatars, either as a GIF, video or PNG file. Through updates and other developments, we’re continually looking for ways to help you simply be you. Check out some of the latest changes we made on April 23* and keep an eye out for additional improvements throughout the year that will include more hairstyles and other options.

06. A Simple How-to Guide

*Software update availability, functionality, features and schedule may differ by each market and its conditions, and are subject to change without notice or obligation.

]]> Thu, 26 Apr 2018 16:00:20 +0000

Just as improvements to the steam engine transformed societies during the Industrial Revolution, quantum leaps in mobile technology are redefining our experiences in the Information Revolution. From the way we work, play, learn, and even love, almost everything we do revolves around smartphones, tablets and wearable devices.

All signs show that our reliance on mobile technology will continue to grow exponentially. By 2025, it’s estimated that the average person will interact with connected devices once every 18 seconds.1 At Samsung, we call this oncoming transformation the Next Mobile Economy.

History tells us that in order for a technological revolution to occur, businesses and organizations of all sizes must adapt to its demands. Samsung is dedicated to help prepare companies of all sizes seize opportunities and overcome the challenges that come with a constantly-evolving mobile landscape. This is why we presented our vision of the Next Mobile Economy at TED2018: The Age of Amazement in Vancouver, Canada to kickstart a global conversation on its implications and potentials.

An Open Vision: Experience New Mobile Economy at Social Space

Samsung showcases Next Mobile Economy via Social Space at TED2018. (Lawrence Sumulong/TED)
TED2018 participants sharing ideas at Social Space. (Lawrence Sumulong/TED)
Social Space offers hands-on experiences with Samsung’s mobile devices. (Lawrence Sumulong/TED)

At its core, the Next Mobile Economy is about transforming businesses by pushing  the boundaries of how we work. This begins with businesses and organizations embracing openness in mobile solutions throughout four key pillars that make up the Next Mobile Economy – a goal which led Samsung to set up Social Space at TED2018, an interactive area designed to foster discussions.

Open Yet Secure

In the Next Mobile Economy, businesses will see an unprecedented increase in the speed and volume of data transactions. While this will enable more seamless operations, it also leaves companies at risk of security breaches and leaks.

Open Yet Controlled

Prevention starts with finding mobile solutions that are open yet controlled and secure. These systems will allow IT managers to update and configure mobile devices remotely, while ensuring sensitive data is protected from potential cyberattacks.

Open Customization

While delivering bespoke services is widely recognized as a key to success, few companies consider customizing their internal and B2B technologies as equally important. But relying on off-the-shelf software and systems will be insufficient in the Next Mobile Economy, as businesses which implement tailored solutions from top to bottom will have a head start.

Open Collaboration

To develop customized mobile solutions and future-ready systems, companies need to establish open collaboration with their technology partners. The principle of open collaboration also has to extend to the technological tools in future workplaces. Equipping workers with mobile devices which encourage collaboration will be vital in creating greater flexibility and enhancing efficiency.

Beyond a Slogan: New Mobile Economy in Action

The ideas and values of the Next Mobile Economy may seem far-fetched for some. But a closer look at the burgeoning mobile ecosystems at leading companies and organizations shows that the paradigm shift is already happening, generating transformative results.

One such example is the Mobile Policing Program launched by the Surrey & Sussex Police Force in the UK.

This police force worked closely with Samsung as its mobile partner to tailor, integrate and roll out secure mobile devices for police officers, which in turn are a vital means of collaborating in-field. Through these devices, the force reports improved sharing of vital information between county control rooms and officers on duty, emphasizing the future benefits such a collaborative approach could provide UK-wide policing.

“Our mobile program has allowed greater co-operation between forces and means we can utilize our officers more effectively,” Shane Baker, Chief Inspector and head of digital transformation for Surrey & Sussex Police explains. “We see mobile as the tool to further unify and collaborate on the front line, bringing police forces together to ensure the public’s safety and experience of the police is joined up across the UK.”

Both now and in the future, the control of certain enterprise mobile devices will be paramount to public safety.

“Control of our mobile devices is absolutely important for us, given the nature of what we do,” states Baker. “We have had devices lost in the field and through using EMM systems such as Samsung Knox, we have been able to remotely wipe devices to ensure information and data isn’t released to the public.”

For Chief Inspector Baker and his police colleagues, the additional layer of control provided by Samsung Knox has instilled greater confidence to use mobile devices in the field, enabling police officers to make more informed decisions at critical moments, with the knowledge that their devices are protected should they be damaged, lost or stolen.

A Mobile Future: Solving Challenges and Creating Opportunities

While the foundations of the Next Mobile Economy are firmly in place, there are still more questions than answers on where the latest phase of digital revolution could take us. Only a multi-disciplinary global dialogue can help us maximize the full potential of this transformation.

At TED2018, Samsung began laying the groundwork for such a platform. Gathering dozens of leading figures in key global industries, we led a three-day workshop to explore the use of mobile technology to solve problems and create opportunities.

Through hours of engaging dialogue, the workshop generated fascinating insights on the future of New Mobile Economy in a wide-range of fields. Participants from the healthcare sector, for example, saw the potential of cloud technology to improve the accuracy and speed of gathering patients’ medical history. Artificial intelligence, meanwhile, could be used to analyze and improve urban traffic management.

At the same time, the workshop served as a timely reminder that the Next Mobile Economy is still very much a work in progress. Debates raged on over potential technical and ethical problems that could arise from greater reliance on mobile technology. Control over information accuracy, the global digital divide and sources of funding for mobile infrastructure were among a long list of issues tackled during discussions.

All technological revolutions are a product of collective actions, and the success of the New Mobile Economy will be no different. The conversations at Samsung’s Social Space and workshops are only the beginning of realizing a mobile future.

To learn more about the Next Mobile Economy, please visit this link.

1GSMA Mobile Economy 2018

]]> Thu, 26 Apr 2018 08:43:39 +0000

Samsung Electronics posted KRW 60.56 trillion in consolidated revenue and KRW 15.64 trillion in operating profit for the first quarter of 2018.

First quarter revenue was primarily led by Samsung’s Memory Business and increased sales of its flagship mobile products, including the Galaxy S9.

Total revenue grew approximately 20 percent YoY to KRW 60.6 trillion. Operating profit for the quarter was a record high, posting an increase of KRW 5.7 trillion YoY. Profitability improved significantly in the quarter thanks to the Semiconductor Business and the early global launch of the Galaxy S9. All in all, the operating margin in the first quarter was 25.8 percent, up 6.2 percentage points YoY.

By business unit, the Semiconductor Business’ significant earnings performance was driven by demand for memory chipsets for high value-added servers and graphics products. The System LSI and Foundry businesses also contributed to first quarter earnings, backed by strong demand for chips used for smartphones and crypto-currency mining.

For the Display Panel segment, which manufactures OLED and LCD screens, profits were affected by slow demand for flexible OLED panels and greater competition between rigid OLED and LTPS LCD. An imbalance between supply and demand in the LCD market, brought on by competitors’ increased production capacity, also weighed on earnings.

For the IT & Mobile Communications Division, the early launch of the Galaxy S9 and solid sales of the Galaxy S8 smartphones resulted in considerable growth in earnings.

As for the Consumer Electronics Division, earnings by the Visual Display Business slid YoY following an adjustment in its TV lineup where some mid-range to low-end products were removed. As for the Digital Appliances Business, rising raw material prices and other factors impacted profitability.

For the second quarter, Samsung expects the Memory Business to maintain its strong performance, but generating overall earnings growth across the company will be a challenge due to weakness in the Display Panel segment and a decline in profitability in the Mobile Business amid rising competition in the high-end segment.

Demand for server and mobile DRAM is expected to be robust and orders for high-density storage chips will grow as the price of NAND softens in the second quarter. For the System LSI and Foundry businesses, shipments of 10-nanometer APs and crypto-currency mining chips will expand but earnings will be impacted due to sluggish demand for smartphone components.

The Display Panel segment will seek profitability in OLED by cutting costs and improving yield, amid the weak demand for flexible products. As for LCD panels, oversupply is anticipated despite an expected boon in TV sales in time with an upcoming major global soccer event.

In the Mobile Business, profitability is expected to decline QoQ due to stagnant sales of flagship models amid weak demand and an increase in marketing expenses. Meanwhile, earnings for the Consumer Electronics Division are projected to improve due to increased shipments of new products such as QLED TVs and strong seasonal demand for air conditioners.

The overall business outlook for the second half regarding components is positive, as the company looks forward to strong demand for DRAM and increased sales of OLED panels.

For set products, Samsung aims to sustain profitability by strengthening its market leadership in the sales of premium products despite challenging global market conditions.

In the mid to long term, Samsung will strengthen its business capabilities by delivering differentiated technology in the component business and solidifying its leadership in cutting-edge technologies such as AI and 5G. The company believes opportunities will widen for the set business, as digital devices become increasingly connected.

Total capital expenditure in the first quarter was KRW 8.6 trillion including KRW 7.2 trillion for the Semiconductor Business and KRW 0.8 trillion for the Display Panel segment.

Samsung has not yet finalized its capex plan for 2018, but the company expects it to decline YoY. Capex rose substantially in 2017 due to efforts to respond to market growth and emerging technologies, which included expanding the production capacity for flexible OLED panels.

Semiconductor Posts Solid Earnings on Strong Memory Performance

The Semiconductor businesses posted KRW 11.55 trillion in operating profit on consolidated revenue of KRW 20.78 trillion for the quarter.


Overall, the Memory Business achieved strong earnings, despite weak seasonality, thanks to a continuation of favorable market conditions as well as strong server demand.

For NAND, demand remained stable due to an expansion of cloud infrastructure and the continuation of a trend toward higher density solution products. Samsung posted solid earnings by concentrating on sales of high-density mobile storage and value-added solutions, including SSDs over 2TB for datacenters and over 8TB for enterprise, backed by a stable ramp-up of 64-layer 3D NAND production at the company’s Pyeongtaek plant.

For DRAM, demand stayed strong thanks to growth in servers and graphics products. Server demand remained high due to continuous expansion of datacenter infrastructure. Mobile demand saw a stable increase thanks to content growth across all segments while PC demand saw moderate growth in line with seasonal patterns. In graphics, total demand increased thanks to strong demand for both graphics and crypto-currency mining cards.

Looking at the second quarter outlook for NAND, total demand is expected to increase. Datacenters will remain a key driver for SSD demand, and mobile demand is forecast to be strong as the high-density trend continues. Samsung will continue to increase high-density server SSD supply and drive more eStorage strategies. Looking further ahead to the second half, server and mobile demand is expected to be solid, as the trend of SSD replacing HDD accelerates and storage expansion across smartphone segments continues. The company will focus on continued migration to 64-layer while also strengthening product and cost competitiveness and ramping up next-generation products in a timely manner.

As for the second quarter DRAM outlook, strong server demand is anticipated due to datacenter expansion in the US and China. Mobile demand, driven by content growth, is expected to remain solid. Samsung will focus on expediting qualification of 1Ynm and expanding 1Xnm products, while maintaining a flexible product mix. For the second half, demand from all applications is set to increase. Robust server demand will continue while AI and machine learning will drive demand for high-performance High Bandwidth Memory (HBM). For graphics, strong demand for consoles and VGA cards for crypto-currency mining will continue. Solid mobile demand is expected as manufacturers consider high-performance and high-density memory for flagship devices. Samsung will focus on flexible supply and investment, and expanding value-added sales through high-density server DRAM and differentiated products such as HBM2 and LPDDR4X.

For the System LSI Business, mobile DDI earnings declined due to slow OLED panel demand, but overall earnings increased amid strong demand for mobile processors and image sensors. In the second quarter, demand for premium smartphone components is expected to slow, and Samsung will focus on the stable supply of mobile processors and image sensors for flagship models. Looking further ahead to the second half, demand for image sensors is expected to rise as manufacturers increasingly adopt dual cameras and 3-stack FRS sensors. The company will focus on sustaining growth in mobile processor sales and expanding its offerings from mobile to areas such as IoT, VR and automotive.

For the Foundry Business, despite weak seasonality, total earnings grew QoQ due to increased demand for High Performance Computing (HPC) chipsets. During the quarter, the company also broke ground on an EUV-line at its Hwaseong plant to address future demand for 7-nano and below products. In the second quarter, solid demand for high performance chipsets is expected. Samsung plans to expand HPC and 10-nano mobile products and promote FD-SOI and 8-inch processes. In 2018, despite slowing mobile demand, the company aims to diversify its customer and application bases and continue to offer derivative processes, including those for 8- and 11-nano chips. Through these efforts, the company expects to achieve over USD 10 billion in sales and maintain a strong second place in the foundry market in 2018.

Display to Improve Production Efficiency

The Display Panel business posted KRW 7.54 trillion in consolidated revenue and KRW 0.41 trillion in operating profit for the quarter.

For the OLED business, QoQ earnings declined due to a slowdown in demand and intensified competition between rigid OLED and LTPS LCD panels.

For the LCD business, despite a decrease in shipments under weak seasonality and a continued decline in LCD panel ASPs, earnings remained flat QoQ thanks to cost reductions and an expansion in the sales portion of value-added LCD products, boosted particularly by UHD and large-sized panels.

Looking ahead to the second quarter, amid forecasts for weak demand for OLED panels, Samsung will strive to secure profitability by reducing costs and improving production efficiency. For LCD, under unfavorable supply-demand conditions due to capacity expansions in the industry, the company will focus on developing value-added and differentiated products as well as reducing costs.

For the second half, OLED panels in the smartphone industry are expected to see a rebound in demand, especially as demand for flexible panels remains strong in the high-end segment. Under these circumstances, Samsung will strengthen cost competitiveness and diversify its customer base through new products and technologies in order to increase market share. The company will also aim to secure new growth engines by applying its competencies in new applications on top of smartphones.

For LCD in the second half, while the company foresees market uncertainties due to growing competition and capacity expansions, Samsung will continue to strengthen its strategic partnerships with major business partners and differentiate its value-added products, including large-sized and high resolution TV panels.

Mobile Earnings to Decrease in Q2 with Higher Marketing Costs

The IT & Mobile Communications Division posted KRW 28.45 trillion in consolidated revenue and KRW 3.77 trillion in operating profit for the quarter.

While overall market demand for smartphones and tablets declined during weak seasonality, Samsung’s smartphone shipments increased QoQ due to an early release of the Galaxy S9 and S9+ as well as solid sales of the Galaxy S8. As a result of increased sales, mainly driven by premium models, revenue and profit significantly increased both QoQ and YoY. Earnings for the Networks Business also improved due to LTE investments from major overseas partners and an expansion of new solutions for optimization of network operations.

Looking ahead to the second quarter, Samsung expects earnings to decrease QoQ due to a slowdown in sales of its flagship models and increased marketing expenses to address the situation. Samsung will aim to maintain sales momentum of the Galaxy S9 and S9+ by expanding the operation of experiential stores, strengthening the cooperation with partners, and reinforcing promotional programs such as trade-ins.

For the second half, Samsung will seek to strengthen sales in the premium market by launching a new flagship model and maintaining long-tail sales of the Galaxy S9, S9+, and flagship models from the previous year. In the mass segment, Samsung will introduce new models optimized for specific markets and strengthen both offline and online sales channels. Moreover, Samsung will continuously invest in expanding the Bixby 2.0 open ecosystem to provide a seamless multi-device experience for consumers.

For the Networks Business, the company expects increased earnings QoQ for the second quarter and will focus on continued growth by expanding its LTE business and leading the world’s first commercialization of 5G.

Consumer Electronics to Focus on Premium Products  

The Consumer Electronics Division posted KRW 9.74 trillion in consolidated revenue and KRW 0.28 trillion in operating profit for the quarter.

Overall, the TV market decreased QoQ due to slow seasonality following the year-end holiday, but grew YoY due to increased demand in emerging markets such as the CIS, the Middle East, and Latin America.

Although earnings were slightly down YoY, due to a restructuring of the sales mix with a defocus on the entry lineup, the company maintained its leading position in the premium TV market by continuing to achieve high market share in the USD 2,500 and above premium segment, thanks to expanded sales of flagship models, including QLED and ultra-large screen TVs.

Looking to the second quarter, TV market demand is projected to deliver YoY growth, driven mainly by demand momentum from the major global soccer event and growth in emerging markets. Samsung will aim to improve results by expanding sales of new models, particularly during the soccer competition. For 2018, the market is forecast to slightly grow. With the addition of the company’s launch of 8K and Micro LED TVs in the second half, Samsung will seek to solidify its premium leadership and focus on ensuring sustainable and profitable growth in the mid to long term.

For the Digital Appliances Business, the market saw moderate growth in the first quarter due to increased demand in both developed and emerging markets. Samsung’s sales improved YoY thanks to strong sales of premium products, including the FlexWash washing machine, Cube air purifier and system air conditioners. However, earnings decreased slightly YoY due to an increase in prices of raw materials and operating costs of the new factory in North America.

Looking to the second quarter, Samsung will aim to accelerate growth by expanding its premium lineup, including QuickDrive washing machine and POWERStick PRO vacuum cleaner, and by increasing air conditioner sales during the peak season. For 2018, the company will continue to focus on strengthening premium sales in advanced markets, reinforcing its B2B business for built-in appliances and system air conditioners, and expanding its online business.

Consolidated Sales and Operating Profit by Segment based on K-IFRS (2016~2018 1Q)

Note 1: Sales for each business include intersegment sales

Note 2: CE (Consumer Electronics), IM (IT & Mobile Communications), DS (Device Solutions), DP (Display Panel)

Note 3: Information on annual earnings is stated according to the business divisions as of 2018.

Note 4: Earnings from the Health & Medical Equipment Business (HME) are excluded from the CE Division in 1Q 2018.

]]> Wed, 25 Apr 2018 11:00:43 +0000

Other than the smartphone and tablet, which device is also mobile and electronic? Cars are comprised of many important mechanical parts, many of which have been at their core for years now. But cars also can be considered as highly sophisticated electronic systems, hence semiconductors constituting an essential section.

As the graphics show below, semiconductor solutions are used in a wide array of automotive applications such as the camera and sensing system, dashboard, IVI (In-Vehicle Infotainment) system, ADAS (Advanced Driver Assistant System), autonomous driving central computing system and gateway. Semiconductors will be used even more extensively in the future, especially with the potential introduction of autonomous driving.

Samsung has been continuously cooperating with leading automobile manufacturers to make its semiconductor technologies available in the industry’s latest automobiles as well as next-generation cars. The company has participated in the Audi Progressive SemiConductor Program (PSCP) since 2015 with its advanced memory solutions and Exynos processors.

With its multiple operating system compatibility and support for multi-display, Samsung’s flagship Exynos processors enable powerful computing and graphics processing performance for today’s automobiles with highly graphical user interfaces. Along with its Exynos offerings, Samsung also plans to develop a wide array of logic IC solutions for upcoming automotive applications. Images sensors, working as the eyes of future vehicles, will have further improved frame rate and light sensitivity for thorough monitoring and sensing the driving environment.

When it comes to memory solutions, Samsung provides its high-performance, high-density LPDDR4 /LPDDR4X and GDDR6 DRAM lineups to address ever increasing demand for higher data bandwidth. For secure data storage, Samsung offers advanced eMMC and UFS solutions. All of these Samsung semiconductor solutions for automotive applications guarantee the highest performance levels among their kinds and are designed to endure tough environments inside the automobiles such as sudden temperature changes and continuous vibration.

Also offered by Samsung are LED components for interior and exterior lighting of automobiles such as cluster indicator lighting, headlamps and turn signal lamps. Based on upcoming technologies like pixel lighting, Samsung will be able to provide LED packages and modules that will enable more sophisticated and reliable lighting solutions.

]]> Wed, 25 Apr 2018 11:00:35 +0000

Samsung Electronics, the world leader in advanced memory technology, today announced that it has begun mass producing 10-nanometer (nm)-class* 16-gigabit (Gb) LPDDR4X DRAM for automobiles. The latest LPDDR4X features high performance and energy efficiency while significantly raising the thermal endurance level for automotive applications that often need to operate in extreme environments. The 10nm-class DRAM will also enable the industry’s fastest automotive DRAM-based LPDDR4X interface with the highest density.

“The 16Gb LPDDR4X DRAM is our most advanced automotive solution yet, offering global automakers outstanding reliability, endurance, speed, capacity and energy efficiency, ,” said Sewon Chun, senior vice president of memory marketing at Samsung Electronics. “Samsung will continue to closely collaborate with manufacturers developing diverse automotive systems, in delivering premium memory solutions anywhere.”

Moving a step beyond its 20nm-class ‘Automotive Grade 2’ DRAM, which can withstand temperatures from -40°C to 105°C, Samsung’s 16Gb LPDDR4X is Automotive Grade 1-compliant, raising the high-end threshold to 125°C. By more than satisfying the rigorous on-system thermal cycling tests of global auto manufacturers, the 16Gb LPDDR4X has enhanced its reliability for a wide variety of automotive applications in many of the world’s most challenging environments.

Adding to the degree of reliability under high temperatures, production at an advanced 10nm-class node is key to enabling the 16Gb LPDDR4X to deliver its leading-edge performance and power efficiency. Even in environments with extremely high temperatures of up to 125°C, its data processing speed comes in at 4,266 megabits per second (Mbps), a 14 percent increase from the 8Gb LPDDR4 DRAM that is based on 20nm process technology, and the new memory also registers a 30 percent increase in power efficiency.

Along with a 256 gigabyte (GB) embedded Universal Flash Storage (eUFS) drive announced in February, Samsung has expanded its advanced memory solution lineup for future automotive applications with the 10nm-class 16Gb LPDDR4X DRAM, commercially available in 12Gb, 16Gb, 24Gb and 32Gb capacities. While extending its 10nm-class DRAM offerings, the company also plans on bolstering technology partnerships for automotive solutions that include vision ADAS (Advanced Driver Assistance Systems), autonomous driving, infotainment systems and gateways.

*Editor’s Note:  10nm-class is a process node between 10 and 19 nanometers

]]> Wed, 25 Apr 2018 03:00:43 +0000

For over 120 years, beginning with the earliest models invented in the late 19th century, the film projector has been the steadfast medium of cinema display. Last year marked a new chapter in cinema history, as Samsung’s world-first Cinema LED screen was unveiled, ushering in the next generation of movie theater technology. The sensation of watching a movie on the backlit Cinema LED screen – with its High Dynamic Range (HDR) picture quality and infinite contrast ratio – is unlike anything experienced before and the screen has been installed in different cinemas around the world.

Now, with increasing interest in the technology from movie experts and enthusiasts, Samsung has announced the launch of Samsung Onyx Cinema LED, a comprehensive cinema screen and sound solution for movie theaters.

Inspired by the gemstone of the same name, the Samsung Onyx brand is an allusion to the Cinema LED screen’s true black colors, offering the audience a detail-rich and vivid cinema experience.  Samsung Onyx invites movie-goers to experience a next-level viewing environment with the comprehensive solutions, Onyx VIEW, Onyx 3D and Onyx SOUND. As Samsung Onyx is unaffected by ambient light, Onyx VIEW upholds consistent and distortion-free picture quality that keeps audiences engaged and furthers realism. Featuring high brightness and picture quality, Onyx 3D takes realism to the screen and offers an immersive 3D experience. With support from JBL by Harman Professional’s sculpted surround sound system, Onyx SOUND expands the audio sweet spot within a given theater. When combined with Samsung’s proprietary technology, the result is sound optimized and perfectly-tuned to fit LED screen.

Check out the infographic below for more details on the industry-first cinematic experience.

]]> Wed, 25 Apr 2018 03:00:16 +0000

Just one year after offering CinemaCon attendees a first look at its initial Cinema LED screen, Samsung Electronics will officially launch its new Onyx brand at this year’s event. All venues featuring Samsung’s enhanced screen will operate under the “Samsung Onyx Theater” name moving forward.

Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colors. Combining an infinite contrast ratio and specialized low-tone grayscale settings, this pinpoint representation produces brighter and more detail-rich content.

“By aligning brilliant, uniform color presentation with LED picture quality and crystal-clear audio, the Samsung Onyx screen invites movie enthusiasts into the most immersive and memorable viewing arena available and repositions the theater as an entertainment haven,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are thrilled to deliver a new and exciting theater experience to operators, managers and consumers around the world, and we look forward to working further with leading decision-makers in the movie industry to usher in the next generation of cinema.”

The Next Generation of Cinema

Available in variations extending between 5 and 10.3 meters (16.4-33.8 ft.) in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.

CinemaCon 2018 attendees also will be among the first to experience the Samsung Onyx’s powerful multi-sensory viewing environment. Each Samsung Onyx screen features state-of-the-art surround sound from HARMAN International, bringing scenes to life through clear and consistent audio. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theaters, and ensures that all attendees can enjoy the same presentation regardless of seat location.

Samsung will also preview the Onyx’s ready-made sequel at CinemaCon 2018. The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent color amplification. Glass-wearing viewers can now enjoy subtitle text, images and even minor visual details with unprecedented clarity, and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theaters.

Expanding Presence through Worldwide Partnerships

The Onyx’s debut at CinemaCon 2018 comes as Samsung continues to expand its presence among global cinema operators and audiences. Last week, Samsung and partner Moving Image Tech (MIT) opened the first U.S. Onyx theater at Hollywood’s Pacific Theatres Winnetka w/XD. Samsung also recently announced partnerships with Golden Screen Cinemas – the largest cinema company in Malaysia, with 35 venues and 328 screens throughout the nation – and Cineplexx Cinemas – the largest cinema company in Austria, with 171 screens nationwide – to bring the Onyx screen to movie-goers in each country. The first locally revamped Samsung Onyx theaters are expected to open in Kuala Lumpur and Vienna, respectively, later this year.

“As the heart of the American film industry, Hollywood is an appropriate and symbolic location to introduce a game-changing technology in the Samsung Onyx for movie producers and consumers,” said Ron Gazzola, SVP, Sales and Marketing, IT B2B Division at Samsung Electronics America. “We are excited to revolutionize the cinema experience, and look forward to sharing the Samsung Onyx with even wider audiences both in the U.S. and throughout the world.”

As more theaters upgrade to the Onyx screen, Samsung is working with cinema content developers to ensure that the display can optimize upcoming films. Samsung will collaborate with leading cinema technology services provider Ymagis Group and its Eclair content development business unit to deliver EclairColor® HDR-compliant pictures that shine on the Onyx screen. CinemaCon 2018 attendees will get a sneak peek at the benefits of this alliance, as Samsung will unveil EclairColor-enhanced visuals on its next-generation display. Samsung additionally has forged a partnership with Hollywood-based post-production company Roundabout to develop specialized Onyx-ready HDR content.

“Today’s movies feature the most sophisticated production and advanced graphics ever, and producers and directors need powerful theater technology to showcase their works as intended and at optimal quality,” said Jean Mizrahi, president and co-founder of Ymagis Group. “We anticipate dynamic and powerful cinema displays like the Onyx becoming the accepted industry standard in the coming years, and we are honored to partner with Samsung to drive change throughout the industry and ultimately improve the content experience for cinema-goers everywhere.”

At CinemaCon, Samsung will additionally highlight its partnerships with production equipment businesses, such as the new research and development initiative performed in conjunction with Arnold & Richter Cine Technik (ARRI), a Munich-based designer and manufacturer of specialized motion picture camera and lighting systems, to create Onyx-optimized content. Samsung is also collaborating with GDC Technology, a leading global provider of end-to-end digital cinema solutions, to develop Onyx-compatible cinema servers.

Taking place April 23-26, 2018 at Caesar’s Palace in Las Vegas, CinemaCon is the official convention of the National Association of Theater Owners with participants from more than 80 countries expected to attend.

For more information about Samsung Onyx, visit:

]]> Tue, 24 Apr 2018 23:00:53 +0000

Samsung Electronics, today introduced the Samsung 970 PRO and EVO, the third generation of its industry-leading consumer solid state drive (SSD) lineup. Having led the market with the first consumer-focused NVMe SSD in 2015, Samsung continues to push the performance barriers with this latest generation of SSDs that are built for tech enthusiasts and professionals so that they can enjoy higher bandwidth for intensive workloads on PCs and workstations.

“Samsung has led the NVMe SSD industry since its inception, and the company continues to define the latest standards of consumer storage with unprecedented performance of the 970 PRO and EVO SSDs,” said Un-Soo Kim, senior vice president of Brand Product Marketing, Memory Business at Samsung Electronics. “The 970 series sets a new bar in all aspects for the NVMe SSD market with groundbreaking performance, superior reliability and best-in-class capacity.”

The Samsung 970 PRO and EVO are designed based on the M.2 form factor standard and with the latest PCIe Gen 3×4 lane interface. The 970 series maximizes the potential of NVMe bandwidth, delivering unparalleled performance for processing large volumes of data, including 3D, 4K graphics work, high-end games and data analytics.

The 970 PRO enables sequential read speed of up to 3,500 MB/s and sequential write speed of up to 2,700 MB/s1, while the EVO features sequential read speed of up to 3,500 MB/s and sequential write speed of up to 2,500 MB/s2. The sequential write speeds represent an enhancement of up to 30 percent over the previous generation3, thanks to Samsung’s latest V-NAND technology and the newly designed Phoenix controller. The 970 EVO, in particular, utilizes the Intelligent TurboWrite technology, which uses a large buffer size of up to 78GB4 to enable faster write speeds.

In addition to the advancements in performance levels, the 970 PRO and EVO deliver exceptional endurance and reliability. Featuring a five-year warranty5, or up to 1,200 terabytes written6 – 50 percent higher than those provided for the previous generation7 – the 970 PRO and EVO are built to last. The Dynamic Thermal Guard technology safeguards against overheating by automatically monitoring and maintaining optimal operating temperatures, while a heat spreader and new nickel-coated controller further lower the SSD temperatures.

The 970 PRO and EVO also provide greater system design flexibility for the high-performance computing systems. Offering a variety of high capacity options in a compact M.2 form factor – including the single-sided 2TB EVO model – the 970 series enables convenient storage expansion across a wide range of computing devices.

The 970 EVO will be offered in 250GB, 500GB, 1TB and 2TB8 capacities, and the 970 PRO in 512GB and 1TB capacities. The 970 PRO and EVO will be available for purchase worldwide starting May 7, 2018, with manufacturer’s suggested retail prices starting at $329.99 and $119.99 USD, respectively. For more information, including warranty details, please visit,

Key Specifications

Category 970 PRO 970 EVO
Interface PCIe Gen 3.0 x4, NVMe 1.3
Form Factor M.2 (2280)
Storage Memory Samsung 64L V-NAND 2-bit MLC Samsung 64L V-NAND 3-bit MLC
Controller Samsung Phoenix Controller
Cache Memory


512MB LPDDR4 DRAM (250GB/500GB)

Capacity 512GB and 1TB 250GB, 500GB, 1TB and 2TB
Sequential Read/Write Speed Up to 3,500/2,700 MB/s Up to 3,500/2,500 MB/s
Random Read/Write Speed Up to 500,000/500,000 IOPS Up to 500,000/480,000 IOPS
Device Sleep 5mW
Management Software Samsung Magician Software
Data Encryption Class 0 (AES 256), TCG/Opal v2.0, MS eDrive (IEEE1667)
Total Byte Written 1,200TB (1TB)
600TB (512GB)
1,200TB (2TB)
600TB (1TB)
300TB (500GB)
150TB (250GB)
Warranty Five-year Limited Warranty*

* Five years or TBW, whichever comes first

1 970 PRO and EVO performance may vary based on SSD’s firmware version, system hardware and configuration. Performance measurements based on IOmeter 1.1.0. *Test system configuration: Intel Core i7-7700K CPU @4.2GHz, DDR4 2400MHz 32GB, OS-Windows 10 Built 10240, Chipset–ASUS PRIME Z270-A.

2 Performance may vary based on SSD’s firmware version, system hardware and configuration. Performance measurements based on IOmeter 1.1.0.
Write performance measurements are based on Intelligent TurboWrite technology.
The sequential write performances after TurboWrite region are: 300 MB/s(250GB), 600 MB/s(500GB), 1,200 MB/s(1TB) and 1,250 MB/s(2TB).
The random write performances after TurboWrite region are: 80,000 IOPS(250GB), 160,000 IOPS(500GB) and 300,000 IOPS(1TB/2TB).
* Test system configuration: Intel Core i7-7700K CPU @4.2GHz, DDR4 2400MHz 32GB, OS-Windows 10 Built 10240, Chipset–ASUS PRIME Z270-A.

3 Up to 29% and 32% in sequential write speeds, respectively, have increased when compared to Samsung 960 PRO and EVO.

4 970 EVO Intelligent TurboWrite buffer size varies based on the capacity of the SSD: 13GB for 250GB model, 22GB for 500GB model, 42GB for 1TB model and 78GB for 2TB model. For more information on the TurboWrite, please visit

5 Five years or TBW, whichever comes first. For more information on the warranty, please find the enclosed warranty document in the package.

6 Warrantied TBW(Total byte written) for 970 PRO: 600TB for 512GB model, 1,200TB for 1TB model; Warrantied TBW(Total byte written) for 970 EVO: 150TB for 250GB model, 300TB for 500GB model, 600TB for 1TB model, 1,200TB for 2TB.

7 50% increase when compared to Samsung 960 PRO and EVO.

8 1GB=1,000,000,000 bytes by IDEMA. A certain portion of capacity may be used for system file and maintenance use, so the actual capacity may differ from what is indicated on the product label.

]]> Tue, 24 Apr 2018 23:00:39 +0000

In a scene not dissimilar to a sci-fi movie, a desolate planet is immediately transformed into a vibrant city thanks to the latest innovation from Samsung. In the launch video, the drive activates a new high technology world in outer space, symbolizing how the Samsung NVMe solid state drives (SSD) 970 can power the users’ imagination. Samsung’s leading SSD series allows users to boost their creativity and enhance daily workflow with its unprecedented performance.

The speed of the Samsung 970 PRO and EVO SSD that unlocks a new level of computing performance is unveiled in the video. The new line of SSDs can completely transform how tech enthusiasts and professionals think about computing, forming a vital piece of the puzzle to making the best of high-performance computing system.

For high performance PC users looking to process large volumes of data for 3D and 4K graphics work, high end games, or data analytics, the 970 series sets a new standard. The new SSDs have improved write speeds that are up to 30 percent in sequential write speeds, 50 percent in random write speeds better than the previous generation, thanks to Samsung’s latest V-NAND technology and the newly designed Phoenix controller. The NVMe interface allows for industry-leading performance and sequential read/write speeds up to 3500MB/s, 2700MB/s . With the new 970 PRO and EVO, Samsung has once again set a precedent for consumer-focused NVMe SSDs – a market the company has led since its inception in 2015.

Check out how the 970 PRO and EVO make all the difference in this video below.

This NVMe SSD 970 video is a continuation of the previous generation’s launch video, which portrayed the SSD 960 pioneering new possibilities in outer space. Check out the Samsung NVMe SSD 960 video here.

]]> Tue, 24 Apr 2018 23:00:18 +0000

High performance, faster speeds and better reliability are the headline features of the new NVMe SSD 970 PRO and EVO, which boasts up to six times faster speed than the existing SATA SSD. On May 7, the new Samsung SSD 970 PRO and EVO will be launched in 50 countries, including the United States and China.

The 970 series maximizes the potential of NVMe bandwidth. The 970 PRO enables sequential read speed of up to 3,500 MB/s and sequential write speed of up to 2,700 MB/s, which means it can read a five-gigabyte (GB) movie in a mere second and write in 1.9 seconds.

Check out the infographic on NVMe SSD 970, which provides exactly what power-users are looking for in an SSD.

]]> Tue, 24 Apr 2018 16:00:23 +0000

The Galaxy S9 and S9+’s development process began with a simple but significant challenge: Design a smartphone that would reimagine the way that people communicate, share and experience the world around them. To deliver on that challenge, the Galaxy S9’s development team identified key design goals which, if achieved, would allow them to create a smartphone that truly reflected how we use our devices today.

Samsung Newsroom recently conducted a series of interviews with various members of the team behind the company’s latest flagship. Check out the roundup of quotes below to learn more about the insights that shaped the Galaxy S9.

Providing a Single, Intuitive Experience

“[When designing the Galaxy S9,] we focused on enhancing the end-to-end user experience. For the camera, that involved ensuring easy-to-use Super Slow-mo video functionality, with immediately accessible videos that could be directly uploaded to social media through one intuitive process.”

Encouraging Self-Expression with AR Emoji

“‘Communication’ today has come to mean ‘self-expression’. We wanted [the AR Emoji feature] to provide the most personal emojis possible, which would capture users’ individuality with innovative AR technology. The My Emoji feature, which resembles the user’s own facial features, allows users to communicate their emotions in a way that’s uniquely personalized.”

Utilizing the Camera to the Fullest

“We will continue to strive for perfect, professional-quality images. But more importantly, our aim is to make it easier for users to fully utilize our sophisticated camera technology. Our goal is to develop a camera that always produces the best pictures for all users, without requiring them to tinker with settings.”

Producing an Exclusive Sound Experience

“Samsung partnered with HARMAN and Dolby Atmos to craft speakers that are richly satisfying in both sound quality and volume. Through our extensive research and development process, we found that immersive sound can bring a whole new experience to smartphone users who frequently view premium content on their devices. The Galaxy S9’s speakers are the culmination of Samsung’s ongoing efforts to foster peerless multimedia experiences.”

Refining Design Based on User Feedback

“The Galaxy S8 was applauded for its smooth, continuous design. When developing the Galaxy S9, we listened closely to input from users on ways to make that design even better. We decided to adjust the placement of the fingerprint sensor and the side buttons, and made the barely there bezels even slimmer. To create a more seamless look, we crafted the bezels and screen in a deep black, which allows them to blend together nicely and helps conceal the iris sensor, and we also equipped the device with thicker, more durable glass.”

Developing an Efficient UX That Empowers
Users’ Self-Expression

“We designed the Galaxy S9’s UX (user experience) with an emphasis on efficiency, because the easier it is to manage your device, the better your experience will be. And because smartphones are a representation of the user’s personality, we strived to make the UX as customizable as possible in order to foster users’ creativity and self-expression – and that includes the device’s wide spectrum of sound effects.”

Partnering to Make AI More Convenient

“We’ve greatly enhanced Bixby through partnerships that have enabled customized services in different countries, and we’re constantly exploring new Bixby features that can help make people’s everyday lives easier.”

Redefining Smartphone ‘Satisfaction’

“The basic features of smartphones have been refined to the point that consumers are largely satisfied. What matters is not how diverse the features offered are, but whether each feature delivers a high level of satisfaction. At this point, we need to think about the next phase for smartphones, which will involve delivering innovations that really resonate with the new generation of users.”

Staying Ahead of the Game

“[Going forward,] it will be important to stay a step ahead in innovative features, as well as time them to the market appropriately to grab consumers’ attention. We plan to continue exploring dynamic visual features, in addition to working on integrating new technologies like AR (augmented reality) and AI (artificial intelligence) into our devices.”

]]> Mon, 23 Apr 2018 11:00:39 +0000

In its debut exhibition at the biennial EuroCucina 2018, Samsung Electronics showcased its full range of premium built-in appliances that bring benefits to consumers through cutting-edge designs and heightened connectivity. The event took place at the Salone del Mobile, Milan, April 17-22, where more than 300,000 visitors were expected to attend.

Last year Samsung’s European home appliances business grew five times faster than the market. As a result of this momentum, Samsung participated in EuroCucina 2018, a showcase for new trends, designs and technologies for European kitchens.

The European built-in market is worth $18.5 billion annually, accounting for 40% of the global built-in market. Samsung’s premium built-in appliances, equipped with and IoT technology, are positioned at the center of the market. The opportunity to experience the kitchen of the future at the Samsung booth attracted the attention of many visitors at the exhibition.

Consumer-Led Innovations

Samsung displayed its full built-in product lineup at EuroCucina. The range included its Twin Cooling Plus™ technology refrigerator, Virtual Flame™ cooktop and Waterwall™ dishwasher. The company also unveiled the new Dual Cook Flex™ oven at the event.

The Dual Cook Flex™ zone highlighted how the oven can adapt to the needs of its users. Its innovative Dual Cook technology, for example, allows independent access to the upper oven compartment without compromising on cooking performance in the lower compartment. With research indicating that European oven users are cooking multiple dishes simultaneously three times a week on average, the oven’s Dual Cook system allows users to set different temperatures and time settings for each compartment, giving them greater control over simultaneous cooking.

Dual Cook Flex™ offers a range of IoT features. Consumers can remotely preheat, monitor and control the oven from anywhere with the SmartThings app. What’s more, the Cooking Guide makes setting recommendations based on ingredients and type of food being prepared.

The booth also demonstrated how Samsung’s industry-first innovations in the home appliance market provide a seamless experience and make a real difference in the kitchen. Samsung’s Twin Cooling Plus™ technology, which independently controls the refrigerator and freezer, was showcased in a transparent display to best illustrate how the system works. There were also zones exhibiting the Virtual Flame™ cooktop, an induction stove that mimics the appearance of flames to provide more intuitive visual control over the heat, and the WaterWall™ dishwasher that delivers remarkable cleaning results with a streaming wall of water.

Seamless Kitchen Connectivity

As people spend more of their time at home in the kitchen, and the space fulfills more roles than ever before, smart technology has become increasingly more important. Yet digitization of the kitchen has been slower than other key spaces of the home.

In addition to exhibiting the IoT capabilities of the Dual Cook Flex™ oven, Samsung demonstrated the seamless connectivity of key home IoT products at EuroCucina 2018.

On display was the latest generation of Family Hub integrated with SmartThings, Samsung’s IoT platform, which offers seamless connectivity between any IoT device using one app and a single cloud that manages all your devices. The smart refrigerator provides a center point for connecting all devices in the home, and is equipped with features such as Bixby, Meal Planner, Shopping List and Recipes to enhance your smart cooking experience.

Recent strides towards connectivity and innovation have resulted in 90 percent of Samsung products, including smartphones and TVs, being IoT-applicable. Thanks to the company’s collaborative efforts based on the Open Connectivity Foundation, the SmartThings ecosystem is operable and compatible with even more devices and brands.

“We are fully committed to ensuring that all our products are not only IoT ready, but also intelligent by 2020,” said HS Kim, President and CEO of Samsung’s Consumer Electronics Business, at the press conference on April 18th.

Stylish Built-in Design

With premium designs such as Samsung’s black stainless-steel built-in packages, the exhibit modeled the streamlined look of the modern kitchen, which couples elegant design with intelligent technology.

Based on a philosophy of thoughtful design, today’s kitchen embraces simplicity, timelessness and an aesthetic that emphasizes minimalism while maximizing usability. This “Flat Design” favors clean lines, hidden displays and seamless integration. Samsung’s built-in appliances, such as its premium flat design refrigerators, have a precision engineered flat face which sits flush to the counter front.

Samsung Electronics acquired the luxury US built-in brand ‘Dacor’ in 2016 and has worked with various other partners, such as Nolte in Germany, Scavolini and Veneta Cucine in Italy to increase the competitiveness of premium built-in appliances as part of the company’s commitment to ‘bring the kitchen to life’. As well as displaying the ‘Dacor Modernist Collection’, Samsung also collaborated with numerous European luxury brands such as Nolte at this exhibition. Amongst these designs, the Dacor built-in refrigerator, which imbues a sense of luxury with its porcelain inside, has attracted significant attention.

Integrating smart technology with appliances and pursuing further innovations will transform the way we cook and interact in the kitchen, as Samsung aims to provide a more seamless, connected experience throughout the home.

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Accessibility may not be a commonly used word, but it is quite a familiar term for developers who work for technology companies like Samsung Electronics. At core, accessibility means providing the same opportunities to everyone, including, for example, people with disabilities, children, women who are pregnant, and the elderly, in using technologies and products without inconveniences. Samsung’ developers apply various technologies to ensure accessibility, by listening closely to the feedback of those with disabilities, and developing tests so they can directly experience the inconveniences themselves.

In this article, Samsung Newsroom introduces technologies which Samsung is developing to provide accessibility for “anyone and everyone,” and have the potential to dramatically help those with disabilities, the elderly, and many others.

A Samsung Electronics “Smart Angel” volunteer is guiding a person with an impaired vision how to make better use out of a smartphone.

Galaxy S9 and S9+ adds three new high-contrast keyboards

With mobile devices being essential to so many activities in daily life, Samsung has also focused on equipping its smartphones with more specific accessibility features including high-contrast features for smartphones. Also, this year, Samsung’s new Galaxy S9 and S9+ smartphones have added three new high-contrast keyboards, for a total of four, and also support High Contrast Mode for the Internet App to satisfy the growing needs for accessibility.

Galaxy smartphones provide many accessibility features for visibility, hearing and dexterity. The Voice Assistant describes what you touch, select, and activate through spoken feedback, and allows visually impaired users to edit text or change settings with familiar swipe and tap gestures. The smartphones can also aid those with hearing impairment by catching the sound of a doorbell ringing or a baby crying and notifies the user through visual cues and vibration. Users can access features on their smartphones by giving voice commands or simple motions.

Samsung Galaxy S9’s four different high contrast keyboards (left), and the Samsung Internet App in high contrast mode.

Samsung DeX connects a smartphone to a larger display and provides better navigation for people with limited mobility or vision. Bixby assists even further. Visually impaired people can easily identify an item in front of them with Bixby Vision, which uses the phone’s camera app to relay information about one’s surroundings. Bixby Voice also eliminates the need to go through multiple steps to accomplish a mobile task, allowing users, for instance, to dictate and send a text to a friend or check their daily schedule with a simple voice command.

“Because the Galaxy S9 can transcribe what I would like to say in a message, I can save a lot of time and energy by not having to type it. In this way, Bixby instills in me a sense of confidence when communicating with others,” said Gwangman Moon, who has impaired vision.

Fundación ONCE, the National Organization of the Blind in Spain, recognized the Galaxy S8 as “a device that is properly equipped for visually impaired users” in July last year. Inho Baek Samsung’s Mobile Accessibility UX Designer, received the Human Rights Award 2017 by the Korean government as a recognition of his efforts to provide improved accessibility.

In addition, Samsung’s Creative Lab (C-Lab) is also actively developing practical technologies to help people with disabilities. For instance, Relúmĭno, a visual assistant app that helps visually impaired people see the world more clearly, has been a recent, notable creation.

“SeeColors” breaks down the ‘Color Barrier’ for 300 million around the world

Samsung has already introduced accessibility functions to their TVs, including a high-contrast feature for background and text, and voice feedback of features on the TV and remote control. Thanks to these efforts, Samsung has been awarded CES Innovation Awards in the Accessible Tech category for four consecutive years since 2015.

In 2018, Samsung further upgraded the accessibility functions of its QLED TVs and UHD TVs. Now, users can adjust the colors of the menu in line with their vision, and interchange the color of the text and background between black and white, and use an industry-first function to adjust the location of the subtitles on screen. Another standout feature is the “SeeColors” app designed to help the 300 million people living with color blindness around the world, and developed in collaboration with the Budapest University of Technology and Economics. The app recognizes the color vision deficiency level of a viewer, and then automatically optimizes the colors for the user.

“We will continue our research and development of accessibility features in our TV development, so that everyone can enjoy an optimized viewing experience,” said Jonghee Han, Head of Visual Display Business, Samsung Electronics.

Bixby for easier use of home appliances

This year, Samsung has embedded the Bixby voice recognition feature into its new home appliances, including Family Hub refrigerator in Korea and the U.S. For instance, you can just ask “Hi Bixby, what’s new today?” and the Family Hub will provide a read out of the news, weather and calendar updates specifically tailored to the user.

Samsung also was able to provide 150 washers and dryers, including FlexWash powered by Bixby, to the athlete’s village of the PyeongChang 2018 Paralympic Winter Games in March, to further share its recent innovations in accessibility with the wider public.

A member of the International Paralympic Committee (IPC) is testing out FlexWash that improved accessibility with AI technology at the athlete’s village of the PyeongChang 2018 Paralympic Winter Games.

A visually impaired individual who tested the FlexWash at home during the development process said, “While laundry may be a simple daily task for others, it can be difficult for those with visual impairment. With FlexWash, I was able to do laundry on my own for the first time in my life.”

Samsung’s home appliance technologies hone in on detail to provide greater accessibility. For instance, the Family Hub provides features including Black and White, Menu Color Conversion, and font size adjustment, to cater to those with visual impairments in the U.S. The devices also provide spoken feedback about the features of the device or the buttons on the remote control. This year, the home appliances were also upgraded to produce a different sound effect upon activating each function. For example, now people with vision impairments can monitor the temperature level of the refrigerator, or different laundry cycles of a washing machine through different sound effects.

Samsung will actively apply IoT and Artificial Intelligence (AI) technologies in future launches to provide improved accessibility and allow devices to activate the most suitable features for every user.

Focusing on solutions for the real-life inconveniences of people with disabilities

Samsung’ Digital Appliances Division invited a volunteer panel of users with visual impaired people to the HeX Lab* in its Seoul R&D Center, to hear about their inconveniences when they use digital appliances in daily life. The division continues to improve accessibility by engaging and listening to the feedback of organizations supporting those with disabilities every month, and is also undertaking joint research with Korean universities related to development of accessibility.

Every year, Samsung’s TV developers also conduct tests with groups of people with disabilities and experts in order to reflect their opinions during development. Often, Samsung employees with disabilities also participate in development and tests for accessibility features to provide their feedback.

Developers at Samsung Electronics are discussing the Galaxy smartphones’ accessibility features with “Samsung Supporters”.

Since 2016, Samsung’s Mobile Division has also sponsored the “Samsung Supporters” program to communicate with users with disabilities in order to improve accessibility together. In addition, Samsung gives presentations about accessibility feature regularly, and is conducting “Smart Angel” volunteer activities for the fifth year this year to guide visually impaired users how to make better use out of smartphones.

“I feel proud to be able to contribute to the improvement of smart device accessibility,” said an ambassador with impaired hearing. “I’ve learned a lot about accessibility through communicating with Samsung, and now I’m also sharing with others how to better use these features.”

*The research lab is built similarly to mimic a real home.

**Disclaimer: The functions or features mentioned in this article may vary according to product type and region.

]]> Fri, 20 Apr 2018 10:00:20 +0000

Few things capture the way we think and feel like the memes, GIFs and silly emojis; all of these have transformed the way we communicate and turned us into visual storytellers. With over 5 billion emojis sent every day, now more than ever we are telling our stories through images and illustrations, rather than talk or text.

Samsung has embraced this transformation in Galaxy S9/S9+ with a touch of Disney magic and GIPHY fun. With the roll-out of these all-new AR Emojis – and a range of other new messaging innovations – the Galaxy S9/S9+ makes chatting with friends more fun than ever before. Along with improved hardware, the AR Emojis have turned the camera into a dashboard that makes creating and remixing your shareable moments even easier.

Bring Disney Magic to Life

Have you ever wanted to meet the most famous mouse in the world? Samsung’s latest partnership with Disney is bringing your favorite characters to life with an all-new set of Disney-themed AR Emojis.

Users can now use Mickey Mouse, Minnie Mouse, or Donald Duck AR Emojis by downloading the Disney characters from their camera and hitting record. The new Disney characters add to the variety of AR Emojis already available including your own personal My Emoji avatar and other cartoon characters.

AR Emojis use deep learning and facial recognition technology to map more than 100 facial features to produce a 3D replica, allowing users to create fun, customized messages to send to friends. So, whether you want to make your friends laugh as a silly rabbit, or tell them you love them as Mickey Mouse, there are more options than ever before on the Galaxy S9/S9+. Samsung and Disney plan to continue releasing more classic characters throughout the year, including favorites from The Incredibles, Frozen, and Zootopia.

Share More, Share Easier

Nothing captures a sarcastic quip or reaction like a good emoji or GIF. In fact, they are so good at capturing our emotions we send over 1 billion GIFs every day. With the Galaxy S9/S9+, Samsung has made them more customizable and shareable than ever before. The My Emoji feature automatically generates 18 emotions and saves them as custom stickers that are easily accessible from your Samsung Keyboard, along with other pre-loaded emojis and stickers. For now, there are 18 different custom stickers, but new updates will bring the total to 54. Since they use the AGIF format, you can share them with anyone, no matter what kind of smartphone they have.

Third-party applications also support My Emoji stickers through use of the Samsung Keyboard, so no matter the platform you use, you can send any of your custom emojis to friends and family. Besides the wide variety AR Emoji brings to your chats, Samsung has partnered with GIPHY so that sending your GIFs is even easier. So, if you’re just chatting with friends, or making a sarcastic quip to mom and dad, now you can send GIFs right from your Samsung Keyboard.

The new Samsung Keyboard features 30 categories of GIFs to choose from including happy, fun, thumbs up, and OMG. Whether you’re sassy, silly, or sarcastic, there is a GIF for you.

Choose from More Emojis Than Ever

While the Face with Tears of Joy may have captured the comedic highs and tragic lows of a generation, the time to update our emoji repertoire has come. Samsung has answered that call by adding more than 200 new emojis to the Samsung Keyboard.

In addition to the new emojis, Samsung has also opted for a redesign of the classic icons already available.

Whether you want to cheer up a friend, say “hello” to mom, or reach out to a lost connection, the Galaxy S9/S9+ brings you a plethora of options to express yourself, proving once again that it is built for the way we communicate today.

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Designed to make your every touch, tap and swipe on the phone more purposeful, Galaxy S9 and S9+’s intuitive UX seamlessly translates simple gestures into meaningful actions. Whether it’s realizing ideas floating around in your head or simply making your ride home from work more enjoyable, the smartphones are packed with features to help you experience and discover more.

Lock Screen and AOD

The lock screen is the part of the smartphone we interact with the most. It’s often one of the first things we see when we wake up and check throughout the day. Galaxy S9 and S9+’s lock screen features give you the best platform to tell your own story every day. With the video wallpaper function, you can customize the lock screen to play your favorite images to keep you inspired all day long. The feature even lets you transform your treasured Super Slow-mo videos into lock screen wallpapers. You can also try making the notification bars on the lock screen transparent to see all the things that matter to you more clearly.

Set your favorite Super Slow-mo moment as video wallpaper
Adjust the transparency of notifications in Lock Screen and Security under Settings

Whenever you need to read the time precisely, simply tap the clock on the lock screen and it will tell you the seconds as well as minutes and hours.

Change lock screen time format

Want to keep something that makes you smile close by? Pin one of 20 pre-loaded animated GIFs on your Always on Display so you can be greeted with a dash of delight whenever you check your phone.

How to pin animated GIFs on Always on Display


There’s nothing more frustrating than trying to find an app quickly only to forget which folder it’s in. The Edge function on the Galaxy S9 and S9+ solves this problem by giving you the option to store your favorite apps and contacts on the side of the Super AMOLED screen. Samsung has improved the function to facilitate quicker access. Simply drag and drop an icon from Apps Edge to a designated box for a pop-up view. The Edge function on Galaxy S9 and S9+ also allows you to quickly reply to messages in a pop-up window.

Drag and drop icons from Apps Edge for pop-up view

You can now switch between Apps Edge, People Edge and Smart Select with a simple swipe. People Edge allows you to easily call or message your frequent contacts, while Smart Select lets you capture an area of your screen as an image or animation.

Swipe to access Apps Edge, People Edge, and Smart Select

App Pair

We’ve all been there. Switching back and forth between different documents and apps to gather all the information while writing an email on the go. The time spent navigating multiple apps could make writing a simple message feel like running a marathon. With App Pair on Galaxy S9 and S9+, you’ll never find yourself in such a situation again. With just one touch, the function launches two apps simultaneously in Multi-Window mode. You can even place the customized App Pair icon on the home screen to ensure easy access all the time.

Create App Pair icons with these simple steps and place App Pair icons on home screen for quick access

Landscape Mode

Most multimedia contents are best experienced in landscape on the smartphone. Using the entirety of the screen, the experience becomes more immersive. But switching from a video stream to other tasks can be cumbersome at times, as the home screen is usually fixed in portrait – until now. The home screen of Galaxy S9 and S9+ can rotate to landscape automatically, which means you don’t have to physically change the phone’s position whenever you transition between multimedia contents and other tasks.

How to enable Landscape Mode

Dedicated Fingerprint

Our phones often hold highly personal information. While it’s important to have such data locked away securely, efficient authentication is equally crucial. Galaxy S9 and S9+ strike the perfect balance between security and usability with Dedicated Fingerprint. The function lets you register two fingerprints to unlock the phone. Your normal fingerprint takes you to the home screen while your dedicated fingerprint gives you access to the Secure Folder directly from the lock screen.

Use Dedicated Fingerprint to securely access personal information

]]> Thu, 19 Apr 2018 10:00:46 +0000

The Galaxy S9 has attracted worldwide attention since its March launch. To celebrate this, Samsung is displaying its latest flagship smartphone on billboards in prime locations across the globe. The campaign inspired by the new Galaxy S9’s Super Slow-mo feature began rolling out to cities around the world on April 16th and the eye-catching billboards can be seen elevated on some of the world’s most iconic buildings from Rome to Milan, Paris, Berlin to Hong Kong.

Take a look at some of the places you can spot the billboards here.

A striking billboard above a boulevard near Castel Sant’Angelo in Rome, Italy.
Piazza XXV Aprile – Milan, Italy
A billboard stretches over the side of a building in Paris’ Place de la Concorde, France.
The Galaxy S9 on display at City Palace in Berlin, Germany.
The Galaxy S9 displayed along the famed Canton Road in Hong Kong.

]]> Wed, 18 Apr 2018 18:00:34 +0000

Samsung Electronics today announces its first participation in the biennial EuroCucina 2018 in Milan, as part of its commitment to strengthening its presence in the European market. Samsung’s exhibit aims to elevate the company’s brand image and reputation among consumers in the region with products that make a real difference to consumers’ lives.

“We’re very pleased to be showcasing our latest appliances here at EuroCucina in Milan for the first time,” said BK Kang, Samsung Electronics’ Executive Vice President, Head of Global Sales & Marketing, Digital Appliances Business. “We hope our participation at EuroCucina signals our dedication to providing innovative home appliances that bring kitchens to life and give consumers real benefits they can experience every day.”

Consumer-centric Innovation with New Dual Cook Flex™

Samsung is introducing its full built-in product lineup at EuroCucina, and among the range of unparalleled kitchen solutions is the brand new Dual Cook Flex™ oven. Its EU-industry-first innovation “Flexible Door” gives consumers independent access to the upper oven compartment without losing heat and compromising cooking performance in the lower compartment. The upper and lower compartments can even be used as one bigger compartment for large dishes by removing the divider.

Dual Cook Flex™ also makes it easier to prepare multiple dishes using the Dual Cook system. Consumers can set two different temperatures and times for each compartment to achieve the best taste possible during simultaneous cooking. The Dual Cook also prevents odor mixing between compartments, ensuring optimal cooking performance. Enabling consumers to use the upper compartment only, the Dual Cook also enhances energy efficiency by cutting down preheating time and overall energy usage.1

Dual Cook Flex™ offers a range of smart features for optimized cooking. For example, consumers can conveniently start preheating the oven and remotely monitor and control cooking conditions while on the go via the SmartThings app. In addition, the Cooking Guide recommends the best cooking mode, temperature, and cooking time based on the ingredients and type of food being made.

Smarter Living with AI/IoT Solution

As part of Samsung’s presence at EuroCucina, there will be demonstrations of how key home IoT products work together seamlessly. Samsung plans to maximize its smart/IoT leadership by providing customized smart solutions. Visitors will be able to experience Samsung’s unique home IoT technologies through Family Hub and its smart built-in offerings.

On display will be the superior smart connectivity of the Dual Cook Flex™ and the latest generation of Family Hub™ that is integrated with SmartThings. Family Hub™ gives consumers an easy, convenient and harmonized experience for connecting all smart devices in the home, with features like Bixby, Meal Planner, Shopping List, and Recipes that provide real life smart experiences in the kitchen.

Innovative Technology and Flat Design in the Kitchen

At the Samsung booth, visitors will be able to experience and understand the company’s unique kitchen technologies. This includes the WaterWall™ dishwasher that perfectly cleans all dishes from corner to corner, and Virtual Flame™ cook top, which provides the intuitive visual control of flames. Samsung’s Twin Cooling Plus™ technology will be showcased as well, in a transparent display to exhibit how the system controls the refrigerator and freezer independently.

In addition, Samsung’s premium designs will also be on display, including flat design, a minimalist design that seamlessly harmonizes all lines into one and maximizes usability. Samsung also displays its black stainless-steel built-in package and Dacor’s Modernist collection.

To further demonstrate Samsung’s innovative and smart appliances, Samsung will host a launch conference for partners and media on April 18th at the Auditorium of Salone del Mobile and an exclusive Samsung Club des Chefs cooking show the same day, led by Michelin-starred chefs at the Samsung booth in Hall 15. EuroCucina, and its ancillary Technology for the Kitchen Event, runs as part of Salone del Mobile Milano from April 17th to the 22nd.

1Total energy consumption reduced up to 20% and the preheating time is 4 min according to the result of internal testing in the upper compartment based on IEC- 60350 test protocol (small cakes, convection 155℃, compared to when using the whole compartment). Results may vary depending on the cooking item, use, and other factors.

]]> Tue, 17 Apr 2018 17:30:50 +0000

When it comes to the state of the current TV market, it’s clear that consumers are after larger screens, a trend driven by rising income levels and changing consumer expectations. Recent years have seen the standard for what constitutes a large screen TV change. Whereas previously, large screen TVs were classified as measuring 55-inch. Now, that classification has crept up to TVs over 65- or 75- inch in size, with the super large category also now a category in its own right.

Rapid Growth of Large-sized TV Market

While growth in the overall global TV market has plateaued, sales of larger screen TVs 65-inch and over has grown by more than 30 percent in recent years. According to research firm IHS Markit, the market volume of 65-inch and over TVs was 8 million in 2016 and increased to 11.4 million in 2017. This year, market volume is expected to reach 16 million units.

The market for extra-large, or above 75-inch, TVs is expected to experience even more pronounced growth of 47% this year, a key reason why Samsung has made this segment a core focus area. In the first quarter of this year, the company’s global sales of 65-inch and larger TVs increased over 35% year over year. In the same period, sales of Samsung TVs in the South American market spiked nearly four times, and the demand for large-sized Samsung TVs almost doubled in Korea.

Almost Half of 75-inch TVs Sold Worldwide Made by Samsung

In 2017, Samsung Electronics maintained its top ranking in the worldwide TV market for the 12th consecutive year, with more than 20% market share last year.

Samsung’s presence is even more noticeable in the fast-growing, large-sized TV market. The company is leading the worldwide market of 65-inch and over TVs, with 31.1% share of total number of units sold and 34.1% share for total sales last year, according to IHS Markit.

The share is even higher for 75-inch and larger TVs, reaching up to 47.4% share based on number of units sold. This means that one out of every two extra-large TVs sold worldwide is a Samsung TV. The popularity of Samsung TVs is particularly noteworthy in Europe and Latin America, where the company holds almost 60% of market share.

For the overall 75-inch and larger TV market, there was almost three times sales growth in the first half of this year, as compared to the same period last year. To meet and hone in on the growing customer demand in this segment, Samsung has strengthened its 75-inch and larger TV lineup in the four series lines (Q6F, Q7F, Q8C, Q9F) of the 2018 QLED TV portfolio.

QLED Leads Larger TV Market with Aims to Double its Growth

Samsung’s 2018 QLED TV lineup has received strong reception since its global launch in March this year, for example experiencing a sevenfold increase in number of units sold in the first four weeks following launch in the United States compared to last year. In China and South Korea, sales volume doubled in the first quarter of 2018, compared to the fourth quarter of last year.

Samsung will continue its growth in both sales and innovation involving QLED TV.  Samsung’s 2018 QLED TV lineup has incorporated various additional functions to optimize high-resolution content for a very large screen, delivering a mesmerizing, immersive experience. Among other standout features, Samsung’s QLED TV is the world’s only TV delivering 100% color volume, and has been upgraded with technologies such as ‘Anti-reflection’ so users can enjoy pure blacks without reflection. ‘HDR 2000’ enhances the level of brightness and expressed detail, and 4K Q Engine, automatically upscales content to 4K resolution, optimizing the content for the big screen.

Samsung QLED TV has also been designed with convenience in mind and reflecting consumer needs with features such as artificial intelligence based on Bixby and SmartThings App, the One Invisible Connection that combines complex connection lines into a single cable, and Ambient mode which enables the TV to depict images and information, even when the TV is off.

“With the very full major sporting events line up this year, including 2018 World Cup Russia and the Asian Games, we expect the demand for large-sized TVs to grow rapidly,” said Jongsuk Chu, Senior Vice President of Visual Display Business, Samsung Electronics. “This year, for QLED TVs, we aim to double growth, as well as continue our leadership in the global TV market by driving the ultra-large TV market.”

]]> Tue, 17 Apr 2018 17:00:56 +0000

Samsung Electronics has been the world’s number one TV manufacturer for 12 consecutive years now. During that time, Samsung TVs have continuously raised the bar when it comes to design, color accuracy and image quality, offering consumers increasingly more immersive and enjoyable viewing experiences.

In 2006, the beginning of Samsung’s market-leading run, the company laid the foundation for a new era of TV design with the unveiling of the Bordeaux, an LCD display with an elegant, wine glass-inspired form. Since then, Samsung TVs have become synonymous for pairing refined designs, like the Bordeaux’s, with first-of-their-kind innovations that take the viewing experience to new heights.

For example, in 2009, Samsung launched the world’s first edge-lit LED TV, which, in addition to being incredibly thin, introduced consumers to a new level of picture quality. That groundbreaking development was followed up, in 2010, by the world’s first 3D LED TV, which opened the door to a world of immersive 3D entertainment. That same year, Samsung unveiled the world’s first smart TV app store, and in 2011, the company launched Smart Hub, its intuitive smart TV user interface.

Other pioneering developments that demonstrate Samsung’s position ahead of the curve include the launches of the world’s first OLED TV, in 2013, and the first curved and bendable UHD TVs, in 2014.

Samsung’s new QLED TVs represent the pinnacle of this innovative history. The TVs’ combination of premium aesthetics and lifelike visuals has prompted many consumers to rethink how they assess a TV’s immersive qualities.

Featuring new Bixby integration and powered by quantum dot technology, QLED TVs offer a viewing experience defined by seamless controls and immersive visuals. The TVs’ ability to provide 100 percent color volume enables them to produce much brighter and deeper colors, allowing content to be displayed in the manner that producers intended.

QLED TV’s engrossing visuals are complemented by a minimalist design that eliminates distractions to enable users to be utterly immersed in their content. This aspect of the design is bolstered by both the One Invisible Connection, which seamlessly combines the AV and power cords, as well as those of peripheral devices, into a single, transparent cable, and the new Ambient Mode, which allows the TVs to display ambient images that enable them to seamlessly blend in with their surroundings.

Going forward, Samsung will continue to innovate with exciting TV technologies that will foster even more enriching and immersive viewing experiences. These include quantum dots, as well as the self-emitting MicroLED modules that the company debuted at CES 2018. Look forward to more updates on that milestone development in the latter half of this year.

Check out the infographic below to learn more about Samsung’s recent landmark TV technologies.

]]> Tue, 17 Apr 2018 08:00:07 +0000

Samsung Electronics today announced partnerships with BuzzFeed and The Dodo to make everyday moments epic with the Samsung Galaxy S9 and S9+’s Super Slow-mo camera. Starting today, BuzzFeed − the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally − and The Dodo − the no. 1 digital media brand for animal people1 and no. 1 most-loved publisher on Facebook2 − will publish fun, entertaining and highly-shareable super slow-motion videos across social media platforms, including Instagram, Twitter and Facebook.

The videos, including the hashtags #withGalaxy and #SuperSlowMo, will show consumers just how easy it is to create and share amazing Super Slow-mo content using the Samsung Galaxy S9 and S9+. These partnerships will result in more than 30 unique pieces of must-see content that will reach BuzzFeed and The Dodo’s massive audiences over the next two months. Fueling the current trend for creating and sharing slow motion content with the Galaxy S9 and S9+, the posts will capture and replay unique moments in everyday life − from compelling short-form content, to entertaining how-to video. BuzzFeed will showcase relatable everyday moments, taking the unique smiles, laughter and grimaces and turning them into epic, shareable moments. The Dodo will feature funny, emotive videos and stories of animals caught in the act – all shot on the Galaxy S9 and S9+ in The Dodo’s authentic style.

“Partnering with BuzzFeed and The Dodo is a natural fit and a great way to showcase how consumers can make everyday moments epic by using the Galaxy S9 and S9+’s Super Slow-mo camera,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics. “Capturing a moment within a moment has never been easier, and we want these partnerships to inspire more creative Super Slow-mo content.”

The Samsung Galaxy S9 and S9+’s Super Slow-mo camera captures slow motion video at 960 frames per second, revealing a whole new way to relive and share remarkable moments in the everyday. With automatic Motion Detection, users can simply set up the shot and press play. Users can set their video to music by selecting background music from 35 different pre-set options, or by picking a favorite tune from their personal playlist, before instantly sharing with three creative options – video on loop, reverse or swing mode.

“At BuzzFeed we place an emphasis on world class production that gives our content creators the flexibility to shoot content on the go in different locations,” said Ze Frank, Chief Research and Development Officer at BuzzFeed. “With the Galaxy S9 and S9+, we are able to utilize amazing features like slow motion in our production, and at the same time show our audience they no longer need expensive equipment or software to capture their favorite moments in the highest quality and share them with friends.”

Izzie Lerer, founder and Chief Creative Officer of The Dodo added, “We’ve built our audience on the back of our uniquely emotional approach to storytelling − putting animals front and center, and showcasing the delightful, inspiring things they do every day. We’re excited to partner with Samsung to continue to capture animal expression and joy in an exciting new way with Super Slow-mo.”

1 Ranked #1 animal brand on digital (Source: Tubular, Feb 2018)

2 Ranked #1 most loved page/publisher on Facebook (Source: CrowdTangle, April 2018)

]]> Thu, 12 Apr 2018 17:00:59 +0000

As more people enjoy music and video through their smartphones, even greater importance is placed on the multimedia capabilities of our mobile devices. In the design of the Galaxy S9, Samsung set out to reimagine the smartphone’s speakers, joining with globally renowned audio specialists to achieve a premium stereo sound.

Sitting down with three of the flagship smartphone’s designers in the Mobile Communications Business – Dongsoo Kim from the Global Product Planning Group and Jaehyun Kim and Seongkwan Yang from the Audio Group – we took a closer look on how the speakers of the Galaxy S9 and S9+ were optimized for multimedia content.

(from left) Jaehyun Kim from the Audio Group, Dongsoo Kim from the Global Product Planning Group, and Seongkwan Yang also from the Audio Group at Samsung’s Mobile Communications Business

More Speakers, More Sound

Dongsoo Kim reflected on what drove the team to bring the stereo speaker experience to the Galaxy S9: “As more and more people access content through their smartphones, greater emphasis was placed on the screen and creating bigger, higher-quality displays to view content with. Since display technology has already reached this point, we set out to design a high-performing speaker to equal the screen.”

The first step in Samsung’s journey towards stereo sound was equipping the device with two speakers. Whereas previous generations of the smartphone have placed a single speaker at the bottom of the phone, the Galaxy S9 has speakers at both the bottom and the top of the phone, creating a more immersive experience.

“The key was to develop speakers and amplifiers that serve the dual purpose of making phone calls and consuming media,” said Jaehyun Kim. “We poured our efforts into enhancing the quality of the sound and creating greater volume.”

The speaker holes were redesigned to be larger, producing higher quality audio, and the team was also able to increase the device’s volume, making it 1.4 times (3-4 dB) louder than the Galaxy S8.

Over 80 Designs Tested

There are strict procedures to ensure the reliability of Samsung products and multiple stages of testing were involved in designing the speakers of the Galaxy S9.

To achieve greater sound accuracy and precision, the audio designers paid close attention to enhancing the speakers’ dynamic range – the ratio of the quietest to the loudest sounds that the speakers can reproduce – and their frequency range, which controls the pitch.

“Our primary focus was to develop a speaker that is both high performing and stable,” Seongkwan Yang explained. “We carefully examined the quality of the components, testing more than 80 versions of the diaphragm before we were finally satisfied that we had a speaker that functioned seamlessly at both high and low pitches.”

Jaehyun Kim added: “We encountered unexpected challenges as we converted the mono speaker into stereo speakers, so we strived to optimize the device for viewing multimedia content.”

Partnering with Audio Experts

As part of their commitment to create a high-quality sound experience for the Galaxy S9, Samsung joined forces with two global experts in audio technology: premium Harman’s brand AKG, and Dolby.

The developers aimed to achieve high-fidelity sound quality and precision at any volume by leveraging the expertise of Harman’s AKG. Coordinating closely, it took half a year to fine- tune the speakers to meet AKG’s high standards.

“Users with a good ear for sound can immediately appreciate the difference. Samsung’s long dedication in search of enhanced audio, coupled with Harman’s expertise, resulted in the speakers satisfying both sound quality and volume,” commented Jaehyun Kim.

The Galaxy S9 also integrates Dolby Atmos® immersive sound technology, which brings entertainment to life with moving audio that flows all around you, be it over a device’s built-in speakers or through regular stereo headphones. Leveraging Dolby’s deep understanding of what listeners prefer in an audio experience, Dolby Atmos® on the Galaxy S9 makes you feel as if you are inside the action as the sounds of people, places, things, and music come alive with richness and depth and seem to move in three-dimensional space. This feature benefits other types of content in addition to Dolby Atmos® enabled content, through enhancements to sound quality and consistent playback volume across all content.

“During our testing, our results showed that immersive sound could bring a whole new experience to smartphone users,” Dongsoo Kim elaborated. “Since so many people now view premium content on their smartphones, it felt like the right moment to implement Dolby Atmos on our devices.”

Making the Most of an Optimized Audio Experience

The audio developers had plenty of tips about how to enjoy the stereo sounds of the Galaxy S9.

Jaehyun Kim recommended listening to classical music to gain a fuller understanding of the difference: “You can distinguish the individual sounds and characteristics of each instrument. It’s an amazing feeling to hear the audio how it was originally intended, picking out every interaction between soft and loud.”

“Head to the sounds and vibration settings on your phone,” advised Dongsoo Kim. “Take a look at sound quality and effects under the advanced features and turn on Dolby Atmos to enable immersive audio. Users can also enhance their headphone audio experience by turning on the UHQ upscaler and the Adapt Sound feature, taking their listening to a new level.”

Now, one month on from the launch of the Galaxy S9, the team is already carefully considering its next steps in audio design. Dongsoo Kim elaborated: “Our aim will be to create a mobile multimedia experience that is just like holding a cinema in your own hands.”

]]> Wed, 11 Apr 2018 21:30:03 +0000

With months of ideation, research, creation and pitching behind them, three schools have been named national winners in the $2 million* Samsung Solve for Tomorrow Contest from Samsung Electronics America, Inc. – a nationwide competition that challenges 6th through 12th graders to use STEAM (science, technology, engineering, arts and math) to address real-world issues and inspire change in their local communities.

The winning schools of Ashland Middle School in Ashland, Ky., Cavallini Middle School in Upper Saddle River, N.J. and Thomas Jefferson Middle School in Winston-Salem, N.C. provided unique solutions to critical issues affecting our nation – opioid addiction, sports concussion detection and natural disasters. These schools were chosen as the three national grand prize winners after pitching their projects to a panel of judges in New York City. These students and teachers succeeded through intense rounds of the contest, winning hundreds of thousands in technology along the way. First selected as one of 255 state finalists (5 per state) in November, then one of 51 state winners (including Washington, D.C.) in December, and then one of 10 national finalists in March, these three schools ultimately progressed to achieve the title of 2018 national grand prize winners.

“Each year that passes with the Samsung Solve for Tomorrow Contest, we are more impressed and awe-struck with the creative, strategic talent that our students and teachers possess,” said Ann Woo, Senior Director of Corporate Citizenship, Samsung Electronics America. “Our hope has always been to inspire confidence in today’s youth and provide the tools they need to pursue a career in STEAM. The national winners this year are testament to the possibility and promise of the next generation to answer some of today’s real issues. We are proud to bring awareness to their inspiring work.”

The Samsung Solve for Tomorrow Contest was created in 2010 to encourage innovation while addressing the technology gap in classrooms across the country. Each year, the competition inspires more active, hands-on teaching and learning among schools nationwide. Since 2001, Samsung has provided more than $60 million in technology to public schools in the United States. Over the past eight years, Samsung has received more than 17,000 entries for the competition, empowering youth to problem-solve and create with the support of their teachers, peers, schools and communities at-large.

The three national winners will receive $150,000* in Samsung technology products such as LED TVs, laptops and tablets for use in the classroom. This year’s winners include:

Ashland Middle School in Ashland, Ky.

Because local first responders called to the scene of a drug overdose are only armed with rubber gloves and tongs, the students of Ashland Middle School developed a solution to safely pick up and dispose of hypodermic needles. The students created a device that could be used by first responders and local authorities to pick up dangerous used needles and other drug paraphernalia.

“Technology is a great tool, but if you’re not using it to help people, it’s just a toy,” said Isaac Campbell, a student from the Ashland Middle School team.

View their project video here:

Cavallini Middle School in Upper Saddle River, N.J.

Reported concussions reached upwards of 3 million in 2017, and it’s estimated that half of all concussions are unreported or undetected. After a classmate suffered a concussion during football season last year, students at Cavallini Middle school developed sensors to be worn on football helmets to accurately and quickly identify potential concussions and help prevent any further brain damage through early detection.

“Our sensor, powered by a lithium-ion battery, uses two accelerometers along with a processor to calculate concussions through hits to the body. This data is collected in the app and sent to the coach on the sidelines,” explained Jake Carlin, a student from the Cavallini Middle School team.

View their project video here:

Thomas Jefferson Middle School in Winston-Salem, N.C.

After learning that strong summer storms are the primary cause of flooding in the U.S., Thomas Jefferson Middle School students developed a water sensor system that deploys water barriers when rising water levels reach 6 inches.

“Our Assistant Fire Chief let us know that, sadly, many communities do not have enough barriers to cover their flood prone zones, so they have to send out first responders to close streets when they should be out saving lives,” said Jake Gruver, a student from the Thomas Jefferson Middle School team.

Once the barriers are deployed, the system uses Wi-Fi to send a signal to emergency personnel. The information is then sent to the mobile map app, Waze, and the North Carolina Department of Transportation to alert drivers of the conditions.

View their project video here:

To learn more about the contest and the 2018 Top 10 national finalists, please visit: and

*Estimated Retail Value

]]> Tue, 10 Apr 2018 17:00:34 +0000

Offering a cord-free, ergonomic design, standalone music playback, automatic activity tracking and a built-in Running Coach, Samsung’s Gear IconX earbuds were made for users who are constantly on the move – and need a device that can keep up.

Released on April 10, the fitness-focused earbuds’ latest software update makes it even easier for users to maximize workouts – introducing new ways to customize the listening experience and streamlining how users fill the device with their favorite ‘pump-up’ tracks.

For example, the Gear IconX’s new Equalizer feature allows users to quickly and easily adjust their audio’s frequency to optimal levels by choosing from five finely tuned presets: Bass Boost, Soft, Dynamic, Clear and Treble Boost.

The enhanced Ambient Sound function, meanwhile, enables users to specify exactly how much ambient sound they would like the earbuds to let in. This makes it easier for users to pay attention to sounds around them, which makes the function especially useful when running or cycling outdoors. When indoors, users may activate the earbuds’ new Voice Focus function, which amplifies the voices of those in their surroundings.

The Gear IconX’s standalone music playback and 4GB of built-in storage allow users to get in the zone during workouts without being weighed down by their phone. The update’s new Wireless Transfer feature enhances this functionality by streamlining how users manage their earbuds’ music library – removing the need for cables and allowing users to wirelessly add multiple tracks at once.

Gear IconX users may download the update via the Samsung Gear app.

]]> Mon, 09 Apr 2018 17:30:04 +0000

Samsung Electronics today announced that Samsung Tomorrow Solution 2018, a competition to find the ideas for solutions that can change the future for the better, will be open globally for the first time. This allows anyone, whether you are an individual or a team, a chance to win prizes and support with a total value of 200 Million Korean Won (roughly 187 thousand U.S. Dollars). Apply by 6p.m. on May 17th (UTC+09:00) at the Samsung Tomorrow Solution Fair homepage to help improve the world.

Submissions are to fall under four categories: Education, Health-Medical, Environment-Safety, and Local Community. First-time entries are eligible for Idea Awards and for solutions that have particularly far-reaching implications for society, Samsung Electronics has the option to provide additional support through their Impact awards. For more information, visit:

Ignis helps Firefighters Spot Victims and Dangers in the Field with Thermal Imaging

The winner of the 2016 Idea Award and the 2017 Impact award was Ignis, a project for an affordable thermal imaging solution customized for firefighters. Inspired by a real-life situation experienced by firefighter Han Gyeong-Seung, Ignis was proposed through Samsung Tomorrow Solution and then further developed by Samsung Electronics Creative Lab (C-Lab).

A fireman demonstrates Ignis in a simulated fire

Conventional thermal cameras are bulky and expensive, which makes them difficult to dispatch in actual firefighting and rescue missions. Working with local firefighters, the Ignis team devised a small, light and easy-to-use thermal camera that can be attached to the firefighters’ masks. Samsung donated 1,000 of these Ignis cameras to fire stations throughout Korea.

About Samsung Tomorrow Solution

Samsung Tomorrow Solution is a social contribution contest that was created in 2013. Over 7,000 teams, consisted of over 30,000 people, have taken part in the contest during the last five years.

To date, Samsung Electronics has awarded a total of one billion Korean Won to 40 winners through Samsung Tomorrow Solution, helping them further pursue and realize their ideas. Samsung has also invested additional assets, including financial, technical and human resources, to further develop and distribute solutions with particularly great potential.

Now in its sixth year and for the first year open as a global initiative, the project’s continuing quest to find and fund ideas that can help the public landscape is still going strong.

Additional Images

Ignis, an affordable thermal imaging camera customized for firefighters
The Ignis team worked with local firefighters to understand the full needs of their thermal imaging system
A local firefighter prepares to test an Ignis prototype
This infrared image, from a prototype test, is similar to what firefighters can see using Ignis’ technology

]]> Fri, 06 Apr 2018 17:00:46 +0000

Most people don’t associate smartphone speakers with a high-quality audio experience. But that’s all about to change with the arrival of the Samsung Galaxy S9/S9+’s stereo speakers.

Tuned by audio experts at AKG, you’ll discover new hidden sounds in your favorite song when you listen to music on the Galaxy S9/S9+. And when combined with Dolby Atmos surround sound, watching movies on your device will be more immersive than ever before, bringing you up close and personal to the action.

How did our team of experts at Samsung manage to build such quality audio capabilities within such a small smartphone? We went straight to the source to get the story behind the supreme sound system.

01. The Problem

If you look at a smartphone, chances are it only has one speaker at the bottom. This means that sound waves can only travel in one direction, restricting the overall listening experience. And since smartphones must fit into our pockets, the speakers tend to be small, which limits their ability to fully produce bass sounds.

02. The Goal

That’s why we set out to develop a smartphone with multiple dynamic speakers that can fit into the palm of your hand. We believed, with sound coming from different areas of the phone and emanating in various directions, watching films on the phone could be as immersive as going to the cinema.

03. The Idea

To turn the Galaxy S9/S9+’s sound quality into a three-dimensional experience, we wanted to place another dynamic speaker in the phone. The top of the phone was the best location as this would allow the device to play sound in stereo. This meant we had to rearrange the internal components, like the front camera and iris scanner, to make room. On top of that, we had to design a speaker that is powerful yet slim enough for the new phones to maintain Samsung’s Infinity Display.

04. The Solution

Engineers from different departments worked together to adjust the location of various components and also increased the size of the existing speaker by 1.5 times. We also spent a year modifying the kinetic structure of the speaker to make sure there was enough room. But due to the shape of the Galaxy S9/S9+, there were still slight differences in the sizes of the two speakers. That’s why we had to tune the speakers to balance the output levels. And finally we reduced interference from other components that also use magnets so that they wouldn’t cause static or noise in the speaker.

05. The Result

With these changes, we were able to produce the Galaxy S9/S9+ sound system, which delivers sound that’s 1.4 times (3-4dB) louder than the Galaxy S8. We also partnered with Dolby Atmos to incorporate Virtual Surround Sound Effect in the smartphone to maximize the stereo speakers’ capability. Instead of mixing by channels, Dolby Atmos places sounds within a three-dimensional audio environment, giving listeners the impression that sounds are coming from everywhere. Audio experts at AKG also fine-tuned the speakers, expanding their bass range while ensuring they can handle high volumes without distortions. Together, these innovations allow the Galaxy S9/S9+ to deliver a unique audio experience.

06. A Simple How-to Guide

]]> Fri, 06 Apr 2018 08:25:35 +0000

Samsung Electronics announced its earnings guidance for the first quarter of 2018.

  • Consolidated Sales: Approximately 60 trillion Korean won
  • Consolidated Operating Profit: Approximately 15.6 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

  • Sales:  59 ~ 61 trillion Korean won
  • Operating Profit: 15.5 ~ 15.7 trillion Korean won

The above figures are estimates of consolidated earnings based on K-IFRS.

  2017 4Q and 2017 1Q consolidated figures based on K-IFRS are as follows

(in trillion won) 2017.4Q 2017.1Q
Sales 65.98 50.55
Operating profit 15.15 9.90

]]> Thu, 05 Apr 2018 10:00:30 +0000

Our smartphones are reflections of our personalities as we show off our individual quirks and characteristics through their covers, themes and ringtones. Adapting to our shifting tastes, Samsung’s flagship Galaxy phones update their brand sound each year to offer new choice in how we express ourselves through our smartphones. The recent release of the Galaxy S9 brought a fresh sound to people’s ears with original ringtones and notification sounds to suit their changing moods.

Original Sounds of the Galaxy S9

From the short, simple tones of notifications and alerts to the lengthier compositions of ringtones, a whole range of notes, tones and melodies come together to form a unified smartphone sound experience.

In addition to a new arrangement of “Over the Horizon”, the Samsung Galaxy brand sound, ringtones and notifications were also reworked for the Galaxy S9. The sounds of the Galaxy phones were not created isolation, but were composed in harmony with the overall design of the device and its UX, leading to a cohesive experience, however you like to use your smartphone.

As well as the addition of 10 new ringtones and 10 fresh notification sounds for the Galaxy S9, the audio UX team reimagined legacy sounds, evoking the emotions ‘Joy’, ‘Serenity’, ‘Interest’ and ‘Optimism’ and widening the spectrum of the Galaxy sound.

Working in Harmony

To create the new ringtones and notification sounds, Samsung reached out to Suran, a K-pop artist and singer-songwriter known for her unique melodies and artistic worldview. The Galaxy audio UX team wished to capture the dreamlike quality of her music for the newest Galaxy smartphone.

Approaching the collaboration not as a designer, but as a musical artist, Suran was able to cast her enchanting sounds over the Galaxy S9. Inspired by the product’s design and images, she commented that she “wanted [her] sounds to be full of detail and imagination.” She also added: “I was attracted to the challenge of creating a totally new sound while also conveying a short yet precise message. It was not a simple task.”

Finishing Touches

Together the audio UX designers and Suran focused on composing even more mellow, minimalistic sounds that were easy on the ears, with dulcet tones designed to make the user feel relaxed. Sampling Suran’s voice on a couple of the ringtones added an original dimension to the sounds of the new smartphone.

After the sounds had been created, they were mixed to produce a richer tone when played through the Galaxy S9’s stereo speakers. During this optimization phase, every instrument used for editing was tested several times.

  • Pick It Up

  • Space Funk

In a single day, we might receive several phone calls and hear numerous notifications on our smartphones. The sounds of the Galaxy S9 can be tailored to our moods, so that Galaxy S9 users can feel free to express a range of emotions.

]]> Wed, 04 Apr 2018 17:00:45 +0000

Our best moments happen in an instant. Whether it’s an incredible feat of athleticism, a tender moment with friends and family, or a hilarious split-second with an energetic puppy, life often moves too fast to capture. Samsung is helping extend these precious moments with the Galaxy S9/S9+’s new Super Slow-mo feature, which gives those perfect but fleeting moments staying power. Capable of detecting motion, the Galaxy S9/S9+ can capture the action in mind-blowing detail at lightning-fast shutter speeds, so you’ll never have another blurry or wasted shot.

With the new Super Slow-mo feature, which can capture 960fps, Samsung aimed to show new perspectives on the moments you might typically miss. Rather than simply filming videos that will be forgotten in your phone’s gallery, you’re making memories out of hidden moments that you’ll want to share. With endless customization including background music and GIF loop, reverse, and swing, sharing your memories with friends and family is more fun than ever before.

But building these camera features required some incredible feats of engineering. Just how did we create this next-level magic? Let our product creators tell you with notes right from their lab.

01. The Problem

The image sensors we had been using up until the Galaxy Note8 were fantastic and provided us with a great framework to continue to break barriers. Unlike older charge-coupled device (CCD) image sensors, modern complementary metal-oxide semiconductor (CMOS) sensors – like those in our latest phones – expose the image sequentially, leading to distortion. Even though we had been able to improve autofocus and make brighter lenses, we wanted to push the boundaries of our camera sensors to deliver a truly unique user experience.

02. The Goal

When we started designing the Galaxy S9/S9+ camera, we wanted to create something that would, not only improve the overall image sensor, but deliver an entirely new experience. Our ultimate goal was to create a CMOS sensor that would be fast enough to reduce the distortion problems, counter camera shake, and give users the power to explore completely new features.

03. The Idea

What if we could give our users the ability to slow down time? That was the seed that started the design of the Galaxy S9/S9+ camera. If we could make a fast enough sensor, we’d be able to record footage at incredibly fast frame rates that could be slowed down to give users the ability to capture incredible action or extend a funny moment. The Super Slow-mo feature was born, and we set out to figure out how we could engineer a sensor with the necessary power.

04. The Solution

The most difficult part of increasing the frame rate was the sensor technology. The image sensor needed to be four times faster than previous models, and the circuits and pixel technology had to be better. To handle the high frame rates, more bandwidth was also needed for the speed of both the image sensor outputs and the video processing of the Application Processor. Our answer to that problem was a three-layer stack image sensor that includes the CMOS image sensor itself, a fast readout circuit, and a dedicated DRAM memory chip – the secret sauce for making buttery-smooth, Super Slow-mo videos and incredible low light performance.

05. The Result

The Galaxy S9/S9+’s camera is truly like no other. Able to record at 960fps, it’s 32x slower than normal video. When using Super Slow-mo, the camera captures 0.2 seconds of action and stretches it out to approximately 6 seconds to produce a final GIF file that typically ranges from 3-15MBs. The standout feature is that the sensor automatically detects movement and captures it as it’s happening, so there is no need to worry about manual settings. Users can select either a Single-take with one Super Slow-mo capture or do a Multi-take with up to 20 Super Slow-mo segments.